Products and Services
Advertising, Marketing and Sales > Marketing > Database Market Segmentation > Customer Analysis and Profiling
Identify who your best customers are (so you can find more like them). Utilize customer data to determine share of wallet. Improve direct mail lift by targeting customers with lifestyle and behavior segmentation data.
Advertising, Marketing and Sales > Marketing > Market Research and Development > Media Planning
Choose the appropriate medium to reach your best customers. Use lifestyle analysis to tailor promotions to keep customers in your casino. Identify cross-sell opportunities for casino products, services and other properties.
Advertising, Marketing and Sales > Advertising > Media Buying and Planning > (PRIZM) Media Planning Using Segmentation
We can develop a profile of your best customers outlining what they like to listen to, read, watch and which websites they like to visit. This analysis will identify the segments on which you should concentrate your marketing efforts. This allows you to mail to fewer households and still obtain a higher response-tremendously reducing the cost of acquisition.
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| Headquarters |
5375 Mira Sorrento Place
Suite 400
San Diego, California 92121
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| Toll Free: |
(866) 255-1105 |
| Phone: |
(800) 866-6520 |
| Fax: |
(858) 550-5800 |
| Website: |
www.claritas.com |
| Email: |
info@claritas.com |
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| Upper Management: |
Mr. Jeff Milgroom, VP, Sr. Practice Leader - Gaming |
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jmilgroom@claritas.com
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| Marketing: |
Mrs. Sandra Settle, Industry Marketing Manager |
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ssettle@claritas.com
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| Arlington Branch |
Arlington, Virginia
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| Atlanta Branch |
Atlanta, Georgia
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| Chicago Branch |
Chicago, Illinois
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| Ithaca Branch |
Ithaca, New York
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| Los Angeles Branch |
Los Angeles, California
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| New York Branch |
New York, New York
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| Wilton Branch |
Wilton, Connecticut
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| Additional Information |
| Date Established: |
1971 |
| Parent Company: |
VNU |
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