Cohorts

Cohorts is a database marketing firm in Denver, providing strategic marketing services for direct-to-consumer marketers across industries. Cohorts segmentation pioneered household-level database segmentation, which adds significantly to the precision afforded by previous, geodemographic segmentation approaches. Cohorts is a market segmentation system used successfully by a range of companies using their database to drive their marketing - with clients in retail, cable/telecom., hospitality/gaming, insurance, financial services, catalog, ecommerce and publishing. Key clients include The Venetian, Choice Hotels International, Royal Caribbean and Cendant.

Products and Services
Advertising, Marketing and Sales > Marketing > Database Market Segmentation > Cohorts
Cohorts is a household-level consumer segmentation system. It allows gaming/hospitality marketers to understand distinct groups of guests for targeted marketing. Low cost-of-entry, system understandable across all levels of management, not just database/stats experts. Useful for customer understanding, retention & prospecting across all media, offline and online. Segmentation services for general, national marketplace as well as Hispanic population.

Headquarters
1624 Market Street Suite 311 Denver, Colorado 80202
Phone:	(303) 893-8600
Fax:	(303) 893-8611
Website:	www.cohorts.com
Email:	info@cohorts.com
Sales:	Mr. Mike Fitzpatrick, Vice President, Account Services
	mfitzpatrick@cohorts.com
Marketing:	Ms. Erica Gunn, Marketing Manager
	egunn@cohorts.com

Additional Information
Date Established:	January, 1992

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