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Advertising, Marketing and Sales > Marketing > Database Marketing > Customer Relationship Management
Experian’s direct-to-consumer marketing capabilities help travel and entertainment marketers target qualified prospects, maximize retention and loyalty efforts, experience higher response rates, and achieve cost savings. Our e-mail marketing solutions bridge the gap between traditional targeting tools and emerging e-mail marketing methods, and include permission-based e-mail marketing lists, e-mail deployment and campaign management, and Visitor Solutions to help you capture Web-site visitor data at the point of click-through. Additionally, Experian’s information resources, powered by the INSOURCESM Database, help identify and reach consumers based on demographics, lifestyles, hobbies and special interests. Other Experian services include database solutions, analytical tools, list processing and mail production services.
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