Products and Services
Advertising, Marketing and Sales > Marketing > Database Marketing > GamingINSiGHTs
GamingINSiGHTs is a revolutionary marketing analysis tool that reveals the effectiveness of your marketing campaigns. It lets you discover the trends and habits of each patron or patron segment before sending out an offer. You can then analyze results of the campaign to determine the profit your marketing produced. GamingINSiGHTs solves all manner of What If? queries in a few minutes, giving fast results to queries that other systems would not even attempt. GamingINSiGHTs is a complete marketing information system consisting of: an intuitive and sophisticated User Interface; an automated system that unloads your existing Player Club data; an ETL process to create the data warehouse; a dedicated, high-performance server that stores the data warehouse and processes queries; and the implementation, training and support services you need to achieve maximum business intelligence.
 |
| Additional Information |
| Date Established: |
September, 2001 |
|
|