QMark Research & Polling

Because information is power, QMark can be your ally in developing information you can act upon. Whether gathering public opinion about your product or service, establishing a perception base, testing a new product or service, or assessing customer satisfaction, QMark's proven track record offers both accuracy and comfort.
QMark conducts a wide range of market research specializing in issues management, political, travel, financial, health care and food industry studies; including qualitative and quantitative research. We customize our services to your research needs.

At Qmark you can utilize as many services as you need to accomplish your objectives. For all projects--complex or simple--our approach is the same:
We do our homework
We develop an in-depth understanding of your business or industry or field of endeavor.

We understand your objectives.
We focus on your needs and come to an agreement as to clear objectives for your research or marketing program. We strive to ensure that your learning is relevant, important and actionable.

We secure your information.
We understand how sensitive your marketing programs and research and planning are. We take every precaution to ensure that your projects are completely confidential. No information is ever shared--even with other SSC companies.

We keep in touch.
Together we form a research partnership--so regular communications are critical to our shared success. By fax, by phone, by meeting regularly, by e-mail where practical--we keep you informed.

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Products and Services
Advertising, Marketing and Sales > Marketing > Market Research
QMark Research & Polling

Recognized as one of the most hightly regarded information-gathering companies in the Pacific. QMark's extensive polling and research capabilities have been the foundation upon which many successful communications campaigns are based.
We conduct a wide range of market research specializing in issues management, health care, political, travel and leisure, financial, and food industries, both qualitative and quantitative. In addition to Las Vegas, QMark has offices and focus group facilities in Honolulu, and Guam.

Our research and polling services include:

  • Positioning studies
  • New product testing
  • Creative concept testing
  • Competitive analyses
  • Shopping studies
  • Customer satisfaction surveys
  • Advertising and communications studies
  • Benchmark and tracking surveys
  • Legal testimony and case preparation
  • Political polling
  • Government and public sector studies
  • Issues management studies

We provide a complete portfolio of quantitative studies...

  • Phone polling
  • Intercept interviewing
  • In-home interviewing
  • Mail polling
  • On-line polling

...and qualitative studies:

  • Focus groups
  • Executive/opinion leader interviews
  • One-on-one interviews

    We maintain a staff of bi-lingual interviewers with extensive experience conducting both quantitative and qualitative studies with Japanese visitors.
    QMark has excellent contacts within Japan as well as other Asian countries and can manage or commission research on a client's behalf. This approach generally proves to be very cost-effective.

    We also provide skilled and experienced field services.

    QMark can help you implement your marketing programs by providing:

    • Telemarketing
    • Product sampling
    • On-site marketing
    • Sweepstakes entry collection
    • Contest entry management
    • Inquiry fulfillment
  • Headquarters
    1001 Bishop Street
    Pacific Tower, 19th Floor
    Honolulu, Hawaii
     
    Phone: (808) 524-5194
    Website: www.starrseigle.com/qmark.html
    Email: bankersmit@starrtech.com
     
    Upper Management:  Mrs. Barbara Ankersm, VP/Qmark Research & Polling-Honolulu
    QMark Research & Polling
    1001 Bishop Street
    Pacific Tower, 19th Floor
    Honolulu, Hawaii 96813-5487
     
    Phone: (808) 524-5194
    Fax: (808) 524-5487
    Website: www.starrtech.com
    Email: qmark@starrtech.com
     
    Upper Management:  Mrs. Barbara Ankersmit, VP/Qmark Research & Polling-Honolulu
    bankersmit@starrtech.com
    QMark/Guam
    720 Pale San Vitores Road
    Fountain Plaza
    Guam
     
    Phone: (671) 649-7629
    Fax: (671) 647-4541
    Website: www.starrtech.com
    Email: qmark@starrtech.com
     
    Upper Management:  Mrs. Bonnie Lee
    blee@starrtech.com
    Additional Information
    Parent Company: Starr Seigle Communications
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