Products and Services
Advertising, Marketing and Sales > Advertising > Full Service Agency > What We Do
The short answer is everything imaginable inside and out of the casino world.
The long answer is increasing your profitability by identifying and leveraging
your unique strengths to build a fully integrated marketing program that delivers
targeted, effective and measurable mass media and direct mail messaging.
Okay, so that’s a mouthful. Suffice it to say, what we call full-contact marketing
can help your brand resonate in the marketplace.
Advertising, Marketing and Sales > Advertising > Media Buying and Planning
A well-thought out media plan and flawlessly executed media buy are two incomparable aides. Red Circle offers you years of experience and success in all forms of media.
All media plans and buys are made with the end in mind—reaching your target customer in the right environment, at the right time and with the right frequency to propel them to make a decision. We will stretch your marketing budget, giving you maximum exposure for each dollar spent.
Advertising, Marketing and Sales > Advertising > Television Commercial Production
It’s our experience that instills confidence—we know what to do and how to best get it done. But, it’s our passion that fuels breakthrough creative—the genius that turns another casino TV spot into something special, something that really touches the target audience, something that generates results.
Advertising, Marketing and Sales > Player Development > Customer Rewards > Player Development
* Organizational Consulting
* Training Development
* Incentive and Compensation
* Loyalty Marketing
* Service Standards
With extensive experience in developing host programs we are able to provide our clients with many valuable tools in this area. We have also developed many relationships with Native gaming organizations around the nation that offer your high end players added benefits, increasing their loyalty with you.
Advertising, Marketing and Sales > Player Development > Guest Services Development
* Guest Service Analysis
* Strategic Planning
* Training
* Incentive Programs
* Measurement
Depending on the competitive market, guest services, can make or break your organizational goals. In a highly competitive market, we have been able to motivate employees to provide excellent service and build healthy relationships. This is done through extensive training, along side a valuable recognition and incentive program.
Advertising, Marketing and Sales > Player Development > Casino Player Counts > Direct Mail
* Strategy
* Creative Design
* Copywriting
* Brand Support
* Program Design
* Print and Production Management
* Budgeting
* Operational Support
* Data Processing
* Analysis
Direct mail is the most effective marketing tool in the gaming industry, when utilized correctly. We excel in this strategic marketing area, and perform all facets of direct mail. Our performance has brought substantial growth to our clients’ bottom-line.
Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Database Marketing
* Player’s club: design, operational analysis, organizational design, software
* Database: growth, management, hygiene, hardware, processing
* Partnerships: leveraging valuable assets
* Technology assessment
Database marketing requires specific education and experience. We have extensive experience in the area of developing, managing and using your player’s club database and we have been successful with database systems of all sizes.
Advertising, Marketing and Sales > Advertising > Billboards
An effective casino marketing plan includes a considerable amount of printed materials—from in-house point-of-purchase signage to out-of-home route billboards and direct response mailings. If mismanaged, your printing budget can consume valuable marketing dollars.
Advertising, Marketing and Sales > Advertising > Internet > Interactive
* Web Development
* Web Maintenance
* Web/email Promotions
Our staff has complete Web site services. From development to email blasts, we can meet your needs. The gaming industry as a whole has been behind the curve with the ability to effectively use its Web sites. An organization’s Web site has a small, but important part in the overall marketing mix. Effective Web sites can enhance player’s club benefits, drive trips and create loyalty.
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