Products and Services
Advertising, Marketing and Sales > Marketing > Database Marketing
SMP provides database marketing services for casinos from California to Puerto Rico. We have developed a proprietary, off-line data warehousing procedure of analyzing casino data that integrates, or layers, many reliable data and research sources. Using the patron database as the core we perform an initial market analysis, segmenting and stratifying the data base and prepare a strategic direct marketing plan. Implementation includes monthly financial reporting, ROI pro and post formas, development of loyalty programs, direct mail instrument design and job management including internet email marketing
Advertising, Marketing and Sales > Advertising > Full Service Agency
Full service marketing and advertising anchored by research driven principles, specializing in the gaming industry. Dedicated to measurable ROI performance and fully accountable for our actions. SMP has served as a strategic marketing partner and marketing resource for over 50 casinos in the areas of database management, strategic planning, multimedia campaign planning, production, media planning and placement, conceptual direction, layout and design and general marketing consulting.
Advertising, Marketing and Sales > Advertising > Television Commercial Production
SMP Communications maintains a full-service film, video, and audio production and post-production facility. This allows us to maintain tight control of the creative process, delivering high quality productions. SMP can produce and edit television and radio to reflect “up-to-the-minute” promotional messages. SMP can deliver quick turnaround projects and control the costs to our clients. Production should be good, not expensive!!
Advertising, Marketing and Sales > Advertising > Media Buying and Planning
SMP provides research based media plans and utilizes our expertise and economy of scale buying power to assure the best rates possible and that the message is reaching the target audience. We provide to our clients, line item schedules as placed, weekly budget management reports and we audit all invoices for accuracy and performance, providing a post analysis to ensure the ratings purchased are the actual ratings achieved. SMP negotiates for first commercial in a pod, category exclusivity when possible, spots falling in breaks within prime shows, added value packages, etc.
Advertising, Marketing and Sales > Player Development > Player Tracking Systems
SMP is dedicated to effective communication of your casino’s benefits to your target customer. SMP’s Player Relationship Marketing and Player Tracking programs are customized for your property. These programs deliver innovative strategies to reach the right market segment, with the right enticement to maximize theoretical win.
Advertising, Marketing and Sales > Marketing > Market Research and Development
SMP is dedicated to effective communication of your casino’s benefits to your target consumer, across all media. SMP is Player Relationship marketing and Player Tracking specialists, delivering innovative concepts to reach the right market segment, with the right enticement. Controlling marketing costs while maximizing the return on the marketing investment.
Advertising, Marketing and Sales > Marketing > Database Market Segmentation
SMP provides database marketing services for casinos from California to Puerto Rico. We have developed a proprietary, off-line data warehousing procedure of analyzing casino data that integrates, or layers, many reliable data and research sources. Using the patron database as the core we perform an initial market analysis, segmenting and stratifying the data base and prepare a strategic direct marketing plan. Implementation includes monthly financial reporting, ROI pro and post formas, development of loyalty programs, direct mail instrument design and job management including internet email marketing.
Advertising, Marketing and Sales > Marketing > Direct Marketing
SMP provides database marketing services for casinos from California to Puerto Rico. We have developed a proprietary, off-line data warehousing procedure of analyzing casino data that integrates, or layers, many reliable data and research sources. Using the patron database as the core we perform an initial market analysis, segmenting and stratifying the data base and prepare a strategic direct marketing plan. Implementation includes monthly financial reporting, ROI pro and post formas, development of loyalty programs, direct mail instrument design and job management including internet email marketing.
Advertising, Marketing and Sales > Marketing > Direct Mail
SMP provides database marketing services for casinos from California to Puerto Rico. We have developed a proprietary, off-line data warehousing procedure of analyzing casino data that integrates, or layers, many reliable data and research sources. Using the patron database as the core we perform an initial market analysis, segmenting and stratifying the data base and prepare a strategic direct marketing plan. Implementation includes monthly financial reporting, ROI pro and post formas, development of loyalty programs, direct mail instrument design and job management including internet email marketing.
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| Headquarters |
7626 East Greenway Road
Suite 100
Scottsdale, Arizona 85260
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| Toll Free: |
(888) 796-3342 |
| Phone: |
(480) 905-4100 |
| Fax: |
(480) 905-7110 |
| Website: |
www.smpcom.com |
| Email: |
info@smpcom.com |
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| Upper Management: |
Mr. Scott Brown, President |
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scott@smpcom.com
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Mr. Bill Stackhouse, Executive Vice President |
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Bill@smpcom.com
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| Sales: |
Mr. Steve Neely, Vice President |
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sneely@smpcom.com
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| Marketing: |
Mr. Jeff Gorovitz, Vice President |
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Jeff@smpcom.com
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| Finance: |
Mr. Walter Henkel, Chief Financial Officer |
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| Additional Information |
| Date Established: |
June, 1990 |
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