Smart Button Associates, Inc.

Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the sports, entertainment, gaming, and retail industries. Smart Button’s hosted, web-based rewards platform helps companies identify their most loyal customers and fans, tailor and segment customer data, and use that information to market more effectively. Smart Button’s loyalty marketing platform has been helping organizations achieve their business objectives since 1994, and is currently utilized in over 500 facilities throughout the United States and Canada, including over 60 percent of the North American pari-mutuel venues, several Las Vegas casinos, MLB, MLS, NBA, NFL, WNBA professional sports teams, NCAA college athletics, retail shops and restaurants. Over 2.5 million patrons are currently enrolled in Smart Button's database. More information can be found on Smart Button at www.smartbutton.com.

Products and Services
Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Streamline - An Intergrated Player & Gaming Management System
Develop a marketing database for a loyalty & rewards program. Target marketing programs. Built-in promotion features. Grouping & segmentation capabilities. Reporting & analysis. Complete picture of wagering activity. Gaming modules for Poker Rooms & Table Games. Streamline is a comprehensive player tracking and facility management solution allowing you to capture the "big picture" of what's happening at your facility. It reveals the way players interact with your racing product and how efficiently your company operates. Streamline is a highly specialized player tracking and loyalty marketing tool allowing you to understand the value of your players/fans, motivate players/fans to become more profitable for your organization and acquire new players/fans.
Gaming Equipment and Supplies > Pari-mutuel > Race Software Systems > Streamline - An Intergrated Player & Gaming Management System
Develop a marketing database for a loyalty & rewards program. Target marketing programs. Built-in promotion features. Grouping & segmentation capabilities. Reporting & analysis. Complete picture of wagering activity. Gaming modules for Poker Rooms & Table Games. Streamline is a comprehensive player tracking and facility management solution allowing you to capture the "big picture" of what's happening at your facility. It reveals the way players interact with your racing product and how efficiently your company operates. Streamline is a highly specialized player tracking and loyalty marketing tool allowing you to understand the value of your players/fans, motivate players/fans to become more profitable for your organization and acquire new players/fans.
Gaming Equipment and Supplies > Poker > Other > Poker Room Gaming Module
The Streamline Gaming Module provides a seamless integration of Poker Room activity with pari-mutuel wagering activity for your players. The module’s features allow for future expansion of the system to include slot activity as well as table gaming. The interfaces supported by Streamline allow you to create a complete player profile that includes pari-mutuel wagering, Poker Room attendance and even Point of Sale (POS) purchases such as restaurants and gift shops at your property. Track player activity on your gaming floor, monitor gaming sessions and integrate player participation in your Poker Room with the touch of a button by using our Gaming Module. Touch-screen monitors and handheld scanners make it easy to reward your players for their patronage.
Administration and Finance > Management > Systems, Software > Loyalty & Rewards Programs
Streamline is a complete loyalty software solution for the gaming industry. We provide racing and gaming facilities with the tools needed to manage their day-to-day player tracking and business operations. We have a loyalty solution for facilities of every size and every budget. Streamline provides you with the tools necessary to get your loyalty and rewards program up and running. It gives you the ability to gather information on your customers, communicate with your customers and deliver value to your customers and your organization. Streamline integrates with dozens of different transaction-based systems such as slot accounting, race and sports wagering, POS, admissions, customer relationship management, your web site and more. This allows you to bring all of your customer behavior information together in one database providing you with a complete picture of your customer. Now you have the ability to market to your customers with precision accuracy. Our product provides you with the analytics to see the results of your marketing efforts. The bottom line is that Streamline provides you with everything you need to begin generating revenue, seeing results and building relationships with your customers.
Headquarters
300 Creek View Road
Suite 202
Newark, Delaware 19711
 
Toll Free: (800) 611-2265
Phone: (302) 283-0200  ext. 102
Fax: (302) 283-0205
Website: www.smartbutton.com
Email: jima@smartbutton.com
 
Upper Management:  Mr. Jim Altrichter, President
jima@smartbutton.com
Sales:  Mr. Trevor Edwards, Director of Sales & Business Development
tedwards@smartbutton.com
Marketing:  Ms. Aileen Stacy, Director of Marketing
astacy@smartbutton.com
Additional Information
Date Established: January, 1994
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