The Fine Point Group

The Fine Point Group is the leading strategy consultancy in two areas: the gaming industry and CRM space. In all, we have worked with more than 150 gaming properties around the world – everything from the finest five-star Las Vegas strip property to a 75-slot machine parlour near a subway station in the former Soviet Union. We have learned that while gamers are gamers, each market has its own unique set of competitive and consumer pressures that demand a custom strategy. And as we have grown, we have added capabilities – in new product development, operations, and software development – that round out our ability to be a full-service strategic partner to our clients. Fine Point has developed the world’s finest team specifically assembled to perform a broad range of gaming and CRM assignments, including but not limited to Marketing Plans, CRM Strategies, Loyalty Programming, Market Research,Database Analytics, Strategy Implementation, and Training Design & Execution. Our principals have more than 60 years of property and corporate gaming company experience -- we understand the needs of clients because we sat in their chairs before joining the firm.

Products and Services
Advertising, Marketing and Sales > Marketing > Consulting > CRM - Customer Relationship Management
Professional services include consultation, implementation and vendor selection regarding CRM, loyalty marketing, market research, market feasibility, direct marketing, database analytics, special events and promotions, and new product development.

Headquarters
3960 Howard Hughes Parkway Suite 500 Las Vegas, Nevada 89169
Phone:	(702) 965-2020
Fax:	(702) 965-2021
Website:	www.thefinepointgroup.com
Email:	wpelling@thefinepointgroup.com
Upper Management:	Mr. Randall A Fine, Managing Director
	rfine@thefinepointgroup.com
Melbourne Beach Branch
Melbourne Beach, Florida
Memphis Branch
Memphis, Tennessee

Additional Information
Date Established:	October, 2005

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