CalvinAyre.com partners with Fire & Ice 2010

LONDON, England -- (PRESS RELEASE) -- Lyceum Media are in full swing planning the 9th Annual Fire & Ice party and they are pleased to announce CalvinAyre.com as one of their media partners.

Recently launched, CalvinAyre.com is the place for industry insiders to go to for global online gaming industry news and lifestyle news.

"CalvinAyre.com is a perfect media partner for Fire & Ice. They are all about the vibe of the iGaming community. Fire & Ice is all about lifestyle and entertainment and fits in line with the CalvinAyre.com's philosophy. Over the years Fire & Ice has grown and developed into the biggest night out in the iGaming calendar and it can't be done without the industry's support," says Jodie Thind of Lyceum Media.

"Lyceum Media are the PR and Event experts in the space, so teaming up with them and their famous Fire & Ice party is a great complement to what we do," explains Rebecca Liggero of CalvinAyre.com.

Fire & Ice was formed for the industry when the iGaming business didn't have any parties of their own and were refused invitations to land based gaming industry parties. So the partners in Lyceum Media decided that iGaming would host a party of their own… a party that would be better, more fun, more entertaining than any of the land based industry had ever done.

Having grown from 60 or 70 online gaming pioneers in 2002, Fire & Ice is proud to open its doors to 2,000 online gaming industry executives and is always a special event for the pioneers that come to the party annually.

Fire & Ice 2010 is at the exquisite Gilgamesh, and its theme this year…DECADENCE. Expect the unexpected throughout the night with avant-garde, twisted and provocative entertainment. Fire & Ice Decadence is sponsored by Lyceum PR, GTECH G2, The Cake Network and Bluff Europe.

Fire & Ice is a FREE event for the iGaming industry and takes place on Wednesday 27 January 2010 from 8:30pm. Tickets can be picked up from Lyceum Media or CalvinAyre.com reps at ICEi or from the www.fireandiceparty.com website.

Besides the sponsorship opportunities, Fire & Ice are also offering VIP tables dispersed throughout the party. As in all the best clubs, the VIP tables lend an element of uber-lounge to Fire & Ice and provide VIP Table guests with bottle service and dedicated hostesses.