Camilla Comes Up Trumps, Voted Britain's Luckiest Celebrity

14 January 2005

UK - (PRESS RELEASE) -- Research by Cyberslotz.co.uk reveals that there are over one million pairs of lucky knickers in Britain

What do Camilla Parker-Bowles, Madonna, Ozzy Osbourne, Robbie Williams and Wayne Rooney have in common? It's not talent, fame or even celebrity status!

According to new research by Cyberslotz.co.uk, the UK's leading games and fruit machine website, they're at the top of the chart that identifies the luckiest celebrities in Britain.

Of the 2,000 people polled by Cyberslotz.co.uk, Camilla Parker Bowles (18%), Madonna (15%), Ozzy Osbourne (14%), Robbie Williams (12%) and Wayne Rooney (9%) topped the league table as luckiest public figures in Britain. Victoria Beckham (27%), Gordon Brown (23%), Leslie Ash (17%), Nancy Dell'Olio (9%) and Kerry McFadden (6%) were thought to be the un-luckiest.

When it comes to luck and how we define it, everybody has an opinion on what luck is and Cyberslotz.co.uk discovered that it's generally not what you think. Although 77% of Britons believe that you have to make your own luck in life, most of us don't measure luck by fame, wealth and the associated accolades and plaudits. Happiness is what really counts.

Poll respondents unanimously said that people viewed as lucky all share a common trait - a sense of happiness and contentment - or so it appears on the surface. Camilla Parker, Bowles (18%) has got her man, Madonna (15%) seems to posses it all, Ozzy Osbourne (14%) has Sharon, while Robbie Williams (12%) and Wayne Rooney (9%) both have hugely successful careers.

Those that we see as unlucky also share some common ground. They have all been betrayed, either by work colleagues, their partners or even their fans. Victoria Beckham topped the Cyberslotz unlucky pole with 27% of the vote, followed by Gordon Brown, 23%, Leslie Ash 17%, Nancy Dell'Olio 9% and Kerry McFadden 6%.

Luck doesn't just come to individuals. The luckiest celebrity couples in Britain were voted as Sharon and Ozzy Osbourne receiving a massive 28% of the vote, Madonna & Guy Ritchie with 18%, Gwynith Paltrow & Chris Martin 13% and Heather & Paul McCartney 6%. Even daytime favourites Richard & Judy won 4% of Britons votes.

Although we are generally a nation of cynics, 44% of Britons would define themselves as being lucky - lucky in love, money and ultimately in life. Of the 21% who believe in luck, 40% claim that a special number is likely to tip the balance of probability in their favour and increase their fortunes. And when it comes to the gender divide, one million women claim to own a lucky pair of knickers - If tied together these Pants of Providence would stretch from Dover to Calais more than 14 times. Men however favour clothing such as football and sports tops, often believing that their effort will contribute to their team's success.

Brian Morgan, managing director of RAL Internet, the company that operates Cyberslotz, commented:

"Deep down, the majority of us know that a lucky object such as underwear or a special number won't increase our odds of winning something, being offered that great job, or even making us lucky in love."

"What we do know is that certain objects and numbers give us that extra confidence and edge, making us believe that we can get what we really want out of life. Ultimately, the only way to be lucky is to increase and maximise your opportunities - and obviously if you don't play you can guarantee that you won't win," he continued.

The Cyberslotz research also found that women think of themselves as luckier than men. Nearly 50% of women believed that they were lucky compared to the 60% of men who thought that they were unlucky. Furthermore, there was no difference between those living in the north or south, with 48% in both regions claiming to live a lucky life. Yet the Welsh are far more pessimistic, with seven out of 10 (69%) believing that they have no luck.

Mr Morgan, added: "By no means are we suggesting that Britons should go out and blow their wages on gambling. People that play games to win prizes should only ever stake the amount they can afford, otherwise their luck may just run out!"

Cyberslotz.co.uk is one of the few online gaming websites that supports GamCare's approach to responsible gaming in the UK. Members of Cyberslotz.co.uk can set a risk limit to ensure that they don't exceed that amount. The site offers 18 exciting and unique games for cash or just for fun.

About Cyberslotz

Cyberslotz.co.uk is the leading online games website in the UK, allowing its members to play a variety of games from as little as 1p a game. Cyberslotz hosts a selection of unique online fruit machines, bingo and scratch card style games, as well as cutting edge casino classics. Since its launch 3 years ago, Cyberslotz has signed up 1,000s of loyal customers and has paid out £50 million in cash prizes.

Cyberslotz is owned and operated by RAL Interactive, part of the RAL group of companies. Under the QuickSilver brand, RAL operates 135 adult gaming centres and is recognised as one of the leading gaming companies in the UK.

Formed in 1988, the RAL group has been delivering great entertainment and service to its customer for 25 years. Cyberslotz is committed to extending the experiences to its customers online.

RAL InterActive is a founder member of IGGBA, the Interactive Gaming, Gambling and Betting Association.

About the Research

Cyberslotz.co.uk's luck survey was conducted with 2000 British adults between the ages of 21 to 65.


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