EGT Interactive cites ICE London as key for expansion strategies

5 March 2018

(PRESS RELEASE) -- "The meeting place of choice for the industry" is how EGT Interactive's Managing Director, Todor Zahariev, chose to describe the importance of ICE London, following an incredibly successful show at which the company conducted a record number of meetings, completed key strategic deals and forged new partnerships.

Commenting on how the quality networking opportunities available at the world's most prestigious gaming technology expo support EGT Interactive's goals for global expansion, Zahariev explained, "Over the years ICE London has established itself as the most international event in the industry, bringing together the online and offline gaming sectors in one place. The mere fact that it has become the preferred meeting place of choice for most industry professionals makes it very important for us to be part of it. Furthermore, we as a company try to stay in line with the traditional expansion, which was exemplified in the size and vision of our booth and how it has developed over the years. I am delighted to confirm that the quality of our offering enabled us to take full advantage of the opportunities that ICE is able to deliver."

EGT Interactive used ICE London to plot out its continuing expansion across new and existing markets, showcasing the new headliners of its gaming portfolio 40 Mega Clover, Casino Battle, 40 Ultra Respin, 20 Dazzling Hot, 40 Hot & Cash and 40 Lucky King.

Discussing the company's growth, Zahariev continued, "We are focused on growth in all directions — manpower, new markets, enlarging our game portfolio, bold and innovative marketing initiatives, even in the enlargement of our offices, which is necessary to accommodate the rapid overall expansion of the company.

"We experienced more global interest than ever before at ICE London, tying into our strategy for prioritization of new markets' entry, which is driven by the regulatory regimes, along with the potential of the market and interest from potential partners in the market. The traditional presence of EGT's land-based games is also an important factor to consider for each specific market. Following a consistent policy for strategic decision making is part of our process, considering the fact that we face global interest all the time."

Following a successful ICE London, EGT Interactive will be announcing its latest strategic deals and new partnerships in the coming months alongside a range of new products and novelties as the company continues to expand.

Zahariev concluded, "At this year's exhibition we received great positive response, and this only proved that we are headed in the right direction. The size, opportunities and the emotional charge of ICE Totally Gaming is hard to be described, it has to be experienced. EGT Interactive is proud that, for another consecutive year, we were part of the biggest event of the gambling industry and that we were able to contribute with our own new vision, products and know-how. It was really pleasant London PLAYtime."

Related Links
Euro Games Technology (EGT) Gaming Vendor Information
ICE Totally Gaming 2018

Featured Vendors
Atrient
Mhetadata Marketing
Atrient
Promotions, offers & drawings - how loyalty is rewarded.
Mhetadata Marketing
Marketing Automation automate your direct mail programs and save money doing it
Gambling Invest
Game King Slots
Gambling Invest
Buy or Sell Premium Gambling Domains
Game King Slots
New or reconditioned slot machines, parts & repair. Top manufacturers - WMS, IGT, Bally and more!
Nathan Associates Inc.
Rymax Marketing Services, Inc.
Nathan Associates Inc.
One of the oldest and most respected economic consulting firms in the U.S.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Betson Imperial Parts & Service
Vehicle Merchandising Systems
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Vehicle Merchandising Systems
Innovative Vehicle Display Platforms for Casino Car Promotions
Gaming Tickets, Inc.
Casino City Press
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Omnigo Software
Regulatory Management Counselors, P.C.
Omnigo Software
Provides a fully integrated end-to-end Incident Reporting and Risk Management solution
Regulatory Management Counselors, P.C.
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Casino Schedule Ease
Casino Network
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Slot Machines Unlimited
TribalNet
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TribalNet
19th Annual TribalNet Conference and Tradeshow Nov 5-8, 2018 Hard Rock Hotel and Casino Las Vegas
Payline Videos
Payline Videos
Custom Video Solutions for Casinos & Gambling Websites!


Your Guide to 16,789 Gaming Industry Suppliers