GTECH G2 launches game studio at EiG

STOCKHOLM, Sweden -- (PRESS RELEASE) -- GTECH G2 launched its studio of game creation excellence at EiG this week. The GTECH G2 Game Studio is a centre of excellence for interactive game creation, and pulls creative talent from every part of the GTECH group. Simon Caddy, Head of Games Studio and founder of Dynamite Idea, explains "Like every other part of GTECH G2, the Game Studio is player-focused - with new ideas coming, first and foremost, from insight into game play trends and understanding of player demands."

GTECH G2 is working with several of the games industry's leading developers amongst those Atronic, Spielo Ashgaming, Endemol, Realistic Games, Zukido and Solid Icon. At EiG in Copenhagen, GTECH announced an alliance with some of these, including "casual" games provider, PopCap Games. The Game Studio will be exclusively building innovative gaming adaptations based on PopCap's innovative franchises.

"These projects will take the PC games as the core concept around which we are going to make entirely new games for gambling - not for simple entertainment," said Dominic Mansour, Head of Casino GTECH G2. "It's more creative than just using a powerful brand and simply using the imagery and sounds for a slot machine - think of redesigning Space Invaders as a game of Keno."

The results of entertaining content are reaping awards in the form of new customers. The first of these announced will be the Nordic Gaming Group, launching across the sites of Nordic Bet, Trio Bet and To Bet. A total set of 10 minigames including 3 games will be embedded in their sports betting and live betting sites.

Simon Caddy, Head of Game Studio and founder of Dynamite Idea, informs "We are delighted to announce the launch of the GTECH G2 Game Studio with a significantly large customer as Nordic Gaming. The fact that they are launching across the sites of Nordic Bet, Trio Bet and To Bet demonstrates a successful cooperation with high expectations."

The GTECH G2 group includes the four software development companies (Boss Media, Finsoft, St Minver and Dynamite Idea) that were acquired by GTECH to form G2, its interactive gaming group. It is responsible for developing new ideas into innovative market leading games.