Inspired announces new Senior VP for North America

16 April 2018

(PRESS RELEASE)-- Inspired Entertainment today announced that it has appointed Mr. Brooks H. Pierce as Senior Vice President, North America. Mr. Pierce joins Inspired with over 25 years of experience in the gaming industry. Most recently, he was Managing Director of Aristocrat Technology’s Americas Group, a $700 million division of that leading gaming supplier. Prior to Aristocrat, he spent several years at Scientific Games as President, North American Gaming and Chief Revenue Officer, WMS Gaming Group.

“I have known Brooks professionally for over 25 years and have worked with him closely for much of that period,” said Inspired Executive Chairman Lorne Weil. “He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”

“I’m delighted to welcome Brooks to the Inspired executive team," said Luke Alvarez, President and CEO, Inspired. “Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon. We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.” Mr. Alvarez concluded, “Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products, and we welcome him to Inspired.”

Related Links
Aristocrat Gaming Software Details
Inspired Gaming Software Details

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