Ivobank retains McBoom for customer acquisition campaigns

(PRESS RELEASE) -- IVOBANK, the dedicated gaming bank today announced that they had retained McBoom, the digital gaming marketing agency to deliver tactical customer acquisition campaigns across Europe in the coming months.

The appointment comes soon after Ivobank announced another tier one merchant when they signed up Betsson.

McBoom have been briefed to create and manage digital and PR added value activity for 3 merchants in Ivobank's portfolio, including Betsson, Expekt and Unibet. The first activity, on behalf of Expekt Germany, went live on Thursday 18th June and is already showing impressive results. Expekt customers are driven to a bespoke landing page where they are given the chance to win 2 tickets to a Bundesliga game next season. In addition they can get €20 free in their Expekt account when they deposit an initial €20 and play the money through their Expekt account three times. Furthermore, Expekt Germany are hosting a €1,000 free roll for all new German Ivobank customers who deposit at Ivobank and bet with Expekt in June and July.

It is believed this is the first time a bank has actively created a player acquisition campaign on behalf of a merchant, and it is this value they will continue to deliver as their roster of gaming merchants expands.

McBoom was launched in 2007 and remains the fastest growing digital marketing agency in the gaming space. As well as Ivobank, they work for Foxy Bingo, Kerching, Game Account and Bucky Bingo amongst others.

IVOBANK was launched in 2008 as a specialist online bank designed with the gaming industry in mind. Since then the bank has created an unrivalled position as the only FSA regulated bank to cater specifically for the needs of the online gaming industry.

Neil Caldwell, Director of Business Development at IVOBANK said:-

"In the short time we have been working with McBoom they have demonstrated a true understanding of what makes a gaming audience react. We're very excited about the added value campaigns we'll be rolling out through McBoom in the next few months and the benefits that they'll offer our merchants".

Gavin Grimes, Managing Director at McBoom said:-

"Winning the Ivobank campaigns is a terrific boost for McBoom as an agency. The team at Ivobank are passionate and committed to creating highly accountable merchant and customer acquisition activity and we're very confident of delivering against their objectives".