Las Vegas smashes tourism record

31 December 2015

Las Vegas has broken its own visitation growth record, surpassing 42 million tourists with New Year's Eve totals still uncounted.

Southern Nevada rode an above-average increase in November visitation boosted by a 39.8% spike in convention attendance to put the region in position to break the record in December.

The Las Vegas Convention and Visitors Authority announced smashing the record in the morning ahead of Wednesday's release of November statistics, which were expected to be robust after healthy increases in passenger traffic at McCarran International Airport and in gaming revenue.

Bolstered by new domestic and international nonstop flights, increased convention attendance throughout the year and the successful opening of several music festivals and special events, the city shattered last year's record of 41.1 million visitors.

Official 2015 totals will be announced in January.

"Las Vegas couldn't have reached this achievement without the support of our resort partners and the dedicated workers who make the Las Vegas experience what it is," said Rossi Ralenkotter, president and CEO of the authority.

"Whether a first-time visitor or a returning Las Vegas enthusiast, the destination continues to astonish travelers from all over the world with luxury resort experiences, world-class dining and exciting entertainment."

November's numbers were more of the same in a year that has been a tourism–industry highlight reel.

Every November tourism indicator — visitor volume, occupancy, average daily room rate, revenue per available room, convention attendance, airline passengers, auto traffic and gaming revenue — were ahead of the same month a year ago.

Convention attendance jumped to 559,681, thanks in part to the return to the city of the National Business Aviation Association (27,000 attendees) and the American Academy of Ophthalmology (25,000) and a shift in the timing of the International Pool, Spa and Patio Expo (10,000), which occurred in October last year.

Las Vegas also hosted 1,970 conventions and meetings in November, 7.4% ahead of last year.

The average daily room rate climbed 7.3% to $121.77 and citywide occupancy went up 2.7%age points to 86.4% for the month.

Earlier this month, McCarran reported a 10.2% increase in passengers for November. The Nevada Transportation Department reported average daily traffic of 106,811 vehicles, a 6.1% increase from last year, on all major Southern Nevada highways and 44,110 vehicles daily, a 4.2% increase, on Interstate 15 at the California state line.

Airport passenger and highway counts don't separate tourists from locally generated traffic.

Laughlin and Mesquite, which are tracked by the Las Vegas Convention and Visitors Authority, also had positive visitation trends for the month. November was only the third month this year that Laughlin visitation surpassed the monthly total from the previous year.

Laughlin showed a 0.7% increase in volume to 142,330, the lowest monthly total of the year, with a 2.2% increase in average daily room rate to $42.77 and a 2.5 percentage point increase to 55.1% occupancy.

Mesquite's visitor volume climbed 5% to 97,426, but the average daily room rate fell 2.4% to $55.31 and the occupancy rate was up 3.1 points to 73.5%.

The authority said the tourism economy generates more than $50 billion annually and supports 366,000 jobs in Clark County — 43% of the total number of jobs in Southern Nevada.

Related Links
Nevada Gambling
Nevada Gambling


Copyright GamingWire. All rights reserved.
Featured Vendors
Bar Maid Corporation
Slot Machines Unlimited
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TribalHub
Casino Essentials
TribalHub
21st Annual TribalNet Conference & Tradeshow Nov 9-12, 2020 Gaylord Texan Resort, Grapevine TX
Casino Essentials
The Ultimate Online Training Platform for the Casino Industry
Global Gaming Expo (G2E)
Casino Schedule Ease
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Slot-Tickets Worldwide
Sunkist Graphics, Inc.
Slot-Tickets Worldwide
Slot-Tickets® Worldwide, The Original and Still the Best.
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Betson Imperial Parts & Service
Rymax Marketing Services, Inc.
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Castle Merchandising Inc
Elite Gaming USA
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs
Elite Gaming USA
Provides a diverse inventory of refurbished gaming equipment and supplies from top manufacturers
Casino City Press
iPaySolutions Ltd
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
iPaySolutions Ltd
Leading experts to help your iGaming business accept payments at the rates you deserve to win big
Gaming Tickets, Inc.
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Breathe easier during COVID-19. We can help you reopen smokefree for everyone’s health.
Regulatory Management Counselors, PC
Code Red Headsets
Regulatory Management Counselors, PC
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Code Red Headsets
Since 1999 Code Red provides a variety of 2-way radio accessories for Casinos & Hotels.
Kallop
Allen Meyer Group LLC
Kallop
Reward every player like a VIP with luxury brands at surprisingly affordable prices.
Allen Meyer Group LLC
AllenMeyer - the PPE Suppliers' Supplier
Meister Economic Consulting, LLC
Meister Economic Consulting, LLC
Economic consulting firm specializing in high quality research and analysis


Your Guide to 15,689 Gaming Industry Suppliers