Lotto Hero set to go live with first operators after ICE

2 February 2018

(PRESS RELEASE) -- Innovative online lottery game Lotto Hero is set to go live with its first operators after next week’s ICE Totally Gaming exhibition.

The unique product, which offers players the chance to win hourly jackpots of at least €1 million, was launched at ICE 2017.

Now, after a year of careful development, it is set to be offered to players for the first time on the site of a number of tier one operators, according to its new CEO Richard Mifsud.

He said, “We’re very excited to be returning to ICE on the verge of announcing that a number of big name operators will go live with Lotto Hero in the first quarter of 2018.

“We have listened to feedback from those operators in order to make sure the user experience is as good as it can be, and that the performance of the game has been optimized.

“We’re very confident that the game will really capture the zeitgeist and offer our partners a genuinely competitive edge, as well as giving their players the chance of going from ordinary to extraordinary.”

Lotto Hero, which will be on show at stand N9 565 at ICE, is designed to appeal to players across multiple verticals, as well as boost acquisition, retention and an operator’s ability to cross-sell.

It offers the speed, excitement and big jackpots players have come to expect. Based on traditional draw games, players select seven numbers and a card suit to be in with the chance of winning.

Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.

If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win.

Lotto Hero, which is now powered by Helio Gaming, is set to be hosted on a multi-tenant platform which enables it to be provided to players around the world through operator websites.

Helio Gaming will provide licence agreements to those operators, who are guaranteed risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.

Lotto Hero will also have a charity element, with Helio pledging a percentage of profits to a Charity Hero fund, which will distribute the money to good causes. Players can also opt to donate part of their winnings, inspiring them to become a hero for others.

Related Links
ICE Totally Gaming Gaming Vendor Information
Ranked Online Lottery Sites

Featured Vendors
Gaming Tickets, Inc.
TribalNet
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
TribalNet
19th Annual TribalNet Conference and Tradeshow Nov 5-8, 2018 Hard Rock Hotel and Casino Las Vegas
Nathan Associates Inc.
Sunkist Graphics, Inc.
Nathan Associates Inc.
One of the oldest and most respected economic consulting firms in the U.S.
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Payline Videos
Gambling Invest
Payline Videos
Custom Video Solutions for Casinos & Gambling Websites!
Gambling Invest
Buy or Sell Premium Gambling Domains
Betson Imperial Parts & Service
Atrient
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Atrient
Promotions, offers & drawings - how loyalty is rewarded.
Vehicle Merchandising Systems
Casino City Press
Vehicle Merchandising Systems
Innovative Vehicle Display Platforms for Casino Car Promotions
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Rymax Marketing Services, Inc.
Casino Network
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Regulatory Management Counselors, P.C.
Zem Media
Regulatory Management Counselors, P.C.
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Zem Media
Enhance the Guest Experience with Digital Signage Solutions featuring Easy-to-Use Content Management
Mhetadata Marketing
Slot Machines Unlimited
Mhetadata Marketing
Marketing Automation automate your direct mail programs and save money doing it
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Multi-Choice Cash (MCC)
Casino Schedule Ease
Multi-Choice Cash (MCC)
Customized Cash Access Solutions for Gaming. Helping You Maximize Cash to the Casino Floor.
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time


Your Guide to 16,650 Gaming Industry Suppliers