MicroFirst reaches deal to provide slot machine touch screens to Sands China

OAKLAND, N.J. (PRESS RELEASE) -- Dynamic content innovator and gaming solutions company MicroFirst Inc. will provide unique, multi-lingual slot machine touch-screen content for Sands China Ltd., which includes all five properties, extending its services throughout all properties operated by the Las Vegas Sands Corporation worldwide.

From exciting interactive bonus content to visual and audio personalized greetings, the MicroFirst content will allow patrons to read and interact in English, Simplified Chinese and Traditional Chinese across nearly seven thousand slot machines at the five properties combined.

"Because of our commitment and continuing success working with Las Vegas Sands, it was a great fit on both sides to move forward to their properties in Macao," said Ryan Randazzo, Director of Client Services at MicroFirst. "Our gaming operations experience and creative talent has allowed us to quickly produce unique incentivized content and exclusive features that casino guests find both entertaining and useful."

"We're definitely excited about the new options MicroFirst will make available at our properties," said Nicci Gradidge, Director, Casino Promotions & Events for The Venetian Macao-Resort-Hotel. "We are constantly looking for better ways to entertain and engage our patrons; our partnership with MicroFirst has added a variety of ways to do so."