NetPlay TV launches affiliate program with Income Access

MONTREAL, Quebec -- (PRESS RELEASE) -- The UK's largest interactive gaming company, NetPlay TV, has launched their affiliate programme, using a white label version of the Income Access affiliate marketing software solution. Integration to the Income Access system allows NetPlay TV to expand its affiliate base and offer customised commission structures and modifiable language settings.

"NetPlay TV already has an amazing customer service acumen, and using the Income Access affiliate marketing software solution is going to open up even greater possibilities for providing their affiliates with the means to be successful," said Nicky Senyard, CEO of Income Access. "We're excited about providing them with the ability to open up greater transparency for their affiliates and in-depth tracking software and marketing tools that will make their affiliate program even better."

NetPlay TV has a knack for creating profitable games that they have combined with a proven ability to develop television programming that keeps viewers coming back again and again. They have a wide variety of games available and with their world-class customer service programmes, they have attained some of the highest lifetime values of players in the iGaming business. They currently offer commission structures with up to 40% revenue share and up to £45 for CPA.

Three brands exist under the NetPlay TV umbrella, which include Super Casino, Challenge Jackpot and Bingos.co.uk. Each of these brands is very popular and provides affiliates with some remarkable opportunities for marketing initiatives.

Using a white label version of Income Access' affiliate marketing software (link) allows NetPlay TV to customise the software to their unique requirements. A graphical dashboard allows viewing of in-depth reports and campaign statistics at a glance. Tracking marketing campaigns is made simple with easy access to reporting features. Powerful communication tools can be utilised to keep affiliates abreast of current and upcoming promotions, as well as providing them with effortless retrieval of creative groups. Commission structures and special offers can be extended to unique groups created in the system, or to specific individuals.

"Instead of developing technology for technologists, our aim has always been to deliver the highest-quality and most entertaining gaming experience to the mass market," said Dan Hartley, Affiliate Marketing Manager at Netplay. "Using the Income Access software will allow us to reach out to a greater number of players through an expanding affiliate base, which we will be able to provide with the most powerful tracking and reporting features in the iGaming business."