Rosebud Casino signs deal with Opticity for Player Marketing solution

20 August 2015

(PRESS RELEASE) -- Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity Player Marketing to enable advanced data analysis and automate marketing.

"Opticity's Analysis-Ready Data is what won us over," said Darrel Johnson, marketing director for the property. "Having clean, summarized player activity data at your fingertips is essential to having more time to make decisions and formulate strategy."

As part of the agreement, Rosebud Casino will have access to Opticity Data Integrator & Transformer, which combines data from transactional systems, cleans it and summarizes it for easy analysis. Also included were Opticity Analysis for ad-hoc analysis and data mining, and Opticity Dashboard, giving each user a drag-and-drop custom dashboard to keep key performance indicators in plain view.

Opticity, which has experienced rapid growth this year, is handling all of the implementation details and providing unlimited training to ensure a smooth transition.

"We're excited to be selected by the Rosebud Sioux Tribe, and strongly committed to providing a solution that meets the needs of Native American casino operators at a fair and affordable price point," added Opticity CEO Adam Smithline. "We see a real opportunity where this market has been underserved by larger companies offering products that are too complex and too expensive. Our mission is to provide business intelligence that delights casino operators, and we are doing so one property at a time."

Based in Silicon Valley, and designed specifically for casinos, Opticity offers an affordable alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure. By giving operators a thorough understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage.

CONTACT:

Opticity
Adam Smithline
asmithline@opticity.com
1-408-663-1967
1228 Yorkshire Drive
Cupertino, CA 95014

Related Links
Quality Inn Rosebud Casino Details

Featured Vendors
Slot Machines Unlimited
Casino City Press
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Schedule Ease
Regulatory Management Counselors, PC
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time
Regulatory Management Counselors, PC
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Betson Imperial Parts & Service
Nathan Associates, Inc.
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Nathan Associates, Inc.
One of the oldest and most respected economic consulting firms in the U.S.
TribalNet
Game King Slots
TribalNet
20th Annual TribalNet Conference and Tradeshow Nov 11-14, 2019 Gaylord Opryland Resort Nashville, TN
Game King Slots
New or reconditioned slot machines, parts & repair. Top manufacturers - WMS, IGT, Bally and more!
Omnigo Software
Casino Network
Omnigo Software
Provides a fully integrated end-to-end Incident Reporting and Risk Management solution
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Action Skill Games
Gaming Tickets, Inc.
Action Skill Games
Pennsylvania Skill Game Leaders: Serving the Vending Industry for over 30 years
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Rymax Marketing Services, Inc.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI


Your Guide to 17,046 Gaming Industry Suppliers