Rosebud Casino signs deal with Opticity for Player Marketing solution

20 August 2015

(PRESS RELEASE) -- Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity Player Marketing to enable advanced data analysis and automate marketing.

"Opticity's Analysis-Ready Data is what won us over," said Darrel Johnson, marketing director for the property. "Having clean, summarized player activity data at your fingertips is essential to having more time to make decisions and formulate strategy."

As part of the agreement, Rosebud Casino will have access to Opticity Data Integrator & Transformer, which combines data from transactional systems, cleans it and summarizes it for easy analysis. Also included were Opticity Analysis for ad-hoc analysis and data mining, and Opticity Dashboard, giving each user a drag-and-drop custom dashboard to keep key performance indicators in plain view.

Opticity, which has experienced rapid growth this year, is handling all of the implementation details and providing unlimited training to ensure a smooth transition.

"We're excited to be selected by the Rosebud Sioux Tribe, and strongly committed to providing a solution that meets the needs of Native American casino operators at a fair and affordable price point," added Opticity CEO Adam Smithline. "We see a real opportunity where this market has been underserved by larger companies offering products that are too complex and too expensive. Our mission is to provide business intelligence that delights casino operators, and we are doing so one property at a time."

Based in Silicon Valley, and designed specifically for casinos, Opticity offers an affordable alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure. By giving operators a thorough understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage.


Adam Smithline
1228 Yorkshire Drive
Cupertino, CA 95014

Related Links
Opticity Gaming Vendor Information
Rosebud Casino Details

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