Rosebud Casino signs deal with Opticity for Player Marketing solution

20 August 2015

(PRESS RELEASE) -- Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity Player Marketing to enable advanced data analysis and automate marketing.

"Opticity's Analysis-Ready Data is what won us over," said Darrel Johnson, marketing director for the property. "Having clean, summarized player activity data at your fingertips is essential to having more time to make decisions and formulate strategy."

As part of the agreement, Rosebud Casino will have access to Opticity Data Integrator & Transformer, which combines data from transactional systems, cleans it and summarizes it for easy analysis. Also included were Opticity Analysis for ad-hoc analysis and data mining, and Opticity Dashboard, giving each user a drag-and-drop custom dashboard to keep key performance indicators in plain view.

Opticity, which has experienced rapid growth this year, is handling all of the implementation details and providing unlimited training to ensure a smooth transition.

"We're excited to be selected by the Rosebud Sioux Tribe, and strongly committed to providing a solution that meets the needs of Native American casino operators at a fair and affordable price point," added Opticity CEO Adam Smithline. "We see a real opportunity where this market has been underserved by larger companies offering products that are too complex and too expensive. Our mission is to provide business intelligence that delights casino operators, and we are doing so one property at a time."

Based in Silicon Valley, and designed specifically for casinos, Opticity offers an affordable alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure. By giving operators a thorough understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage.

CONTACT:

Opticity
Adam Smithline
asmithline@opticity.com
1-408-663-1967
1228 Yorkshire Drive
Cupertino, CA 95014

Related Links
Opticity Gaming Vendor Information
Rosebud Casino Details

Featured Vendors
Nathan Associates Inc.
Mhetadata Marketing
Nathan Associates Inc.
One of the oldest and most respected economic consulting firms in the U.S.
Mhetadata Marketing
Marketing Automation automate your direct mail programs and save money doing it
Vehicle Merchandising Systems
Slot Machines Unlimited
Vehicle Merchandising Systems
Innovative Vehicle Display Platforms for Casino Car Promotions
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Atrient
Casino Schedule Ease
Atrient
Promotions, offers & drawings - how loyalty is rewarded.
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time
Multi-Choice Cash (MCC)
Zem Media
Multi-Choice Cash (MCC)
Customized Cash Access Solutions for Gaming. Helping You Maximize Cash to the Casino Floor.
Zem Media
Enhance the Guest Experience with Digital Signage Solutions featuring Easy-to-Use Content Management
Game King Slots
Rymax Marketing Services, Inc.
Game King Slots
New or reconditioned slot machines, parts & repair. Top manufacturers - WMS, IGT, Bally and more!
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
TribalNet
Casino Network
TribalNet
19th Annual TribalNet Conference and Tradeshow Nov 5-8, 2018 Hard Rock Hotel and Casino Las Vegas
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Gambling Invest
Betson Imperial Parts & Service
Gambling Invest
Buy or Sell Premium Gambling Domains
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Regulatory Management Counselors, P.C.
Casino City Press
Regulatory Management Counselors, P.C.
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Payline Videos
Gaming Tickets, Inc.
Payline Videos
Custom Video Solutions for Casinos & Gambling Websites!
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Omnigo Software
Omnigo Software
Provides a fully integrated end-to-end Incident Reporting and Risk Management solution


Your Guide to 16,694 Gaming Industry Suppliers