Silverton Casino implements Lyris HQ for digital marketing automation and analytics capabilities

EMERYVILLE, California -- (PRESS RLEASE) -- Lyris Technologies, Inc.
(OTCBB:LYRI), the global digital marketing expert, today announced that
the Silverton Casino Lodge Las Vegas, an upscale, contemporary luxury
lodge-themed resort, has selected Lyris as its digital
marketing partner to design, automate and optimize data-driven
interactive campaigns that facilitate superior engagement and increase
room bookings, ticket sales, and player activity.

"Within weeks of deploying Lyris HQ, we were able to take advantage of
sophisticated messaging automation capabilities that our previous
vendor was unable to deliver," said Cheryl Price, VP of Casino
Marketing at Silverton Casino Hotel. "Combined with advanced
interaction analytics, Lyris is helping us better understand our
customers' needs, improve our communications efforts, and drive more
revenue for our company."

Lyris HQ is a robust, cloud-based digital marketing platform that
maximizes the effectiveness of high volume, complex campaigns. Lyris
HQ's advanced behavioral segmentation capabilities simplify the
delivery of relevant digital messages across email, social and mobile
interaction channels. Additionally, Lyris HQ offers list management,
analytics and landing page optimization features that give businesses
full control over their interactive marketing activities.

"Businesses like Silverton Casino Hotel are continually looking for new
and better ways to attract new visitors and drive sales with current
customers. A customer-centric, data-driven digital marketing strategy
is an extremely effective way to achieve that goal," said Nello Franco,
senior vice president for customer success, Lyris. "We are thrilled to
be working with Silverton Casino Hotel to help strengthen their online
marketing efforts and deliver more targeted and effective
communications that will engage customers and drive revenue."