STS launches affiliate program with Income Access

28 February 2018

(PRESS RELEASE) -- STS.pl, the biggest bookmaker in Poland in terms of market share, has launched an affiliate program in partnership with Income Access, Paysafe's marketing technology and services provider. The new STSpartner affiliate program will be managed by STS' in-house team using Income Access' affiliate software.

Founded in 1997, STS today holds an almost 50% share of the regulated Polish sports betting market. The brand's site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain's La Liga and France's Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides esports betting and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.

To support its overall sports betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.

STS places a strong and ongoing focus on technological innovation. The brand's iOS and Android apps are prominent examples of its innovative approach.

European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate program. The program's integration with the Income Access platform, which has won eGR's B2B Affiliate Software award four times since 2013, will allow STSpartner's experienced affiliate managers to target campaigns down to a city level and according to players' language, device and browser, among numerous other criteria.

More broadly, Income Access' technology will allow STS to maximize online traffic and optimize conversion rates through the affiliate marketing channel.

Mateusz Juroszek, President of STS, said, "STS is the leading bookmaker in Poland, setting trends for the domestic market. We're strongly focused on continuously rolling out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns."

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, "With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximizing the brand's customer acquisition strategy through our affiliate technology."

For more information about the new affiliate program, contact STS.

Related Links
STS.pl Site Details
Ranked Online Sportsbooks

Featured Vendors
Betson Imperial Parts & Service
Casino Network
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Game King Slots
Rymax Marketing Services, Inc.
Game King Slots
New or reconditioned slot machines, parts & repair. Top manufacturers - WMS, IGT, Bally and more!
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino Schedule Ease
Action Skill Games
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time
Action Skill Games
Pennsylvania Skill Game Leaders: Serving the Vending Industry for over 30 years
Gaming Tickets, Inc.
TribalNet
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
TribalNet
20th Annual TribalNet Conference and Tradeshow Nov 11-14, 2019 Gaylord Opryland Resort Nashville, TN
Nathan Associates, Inc.
Slot Machines Unlimited
Nathan Associates, Inc.
One of the oldest and most respected economic consulting firms in the U.S.
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Regulatory Management Counselors, PC
Casino City Press
Regulatory Management Counselors, PC
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Omnigo Software
Omnigo Software
Provides a fully integrated end-to-end Incident Reporting and Risk Management solution


Your Guide to 17,046 Gaming Industry Suppliers