Tonkawa Tribe of Oklahoma chooses Opticity data and marketing solutions

30 September 2015

(PRESS RELEASE) -- Oklahoma's Tonkawa Tribe, operators of multiple casino properties within the state, has selected Opticity to enable advanced data analysis and automate marketing. Tonkawa properties including Native Lights Casino, Tonkawa Indian Casino East and Tonkawa Indian Casino West have all subscribed to Opticity for data integration, dashboards, analytics and player marketing.

"Opticity offered a sensible solution that met all of our needs, making this an easy decision for us," said Phillip Glass, General Manager of all three properties. "Having all of our data integrated, and easily accessible for analysis, is what we needed to grow our business to its full potential."

With their monthly subscription the Tonkawa and Native Lights properties now have access to Opticity DATA INTEGRATOR & TRANSFORMER, which combines data from transactional systems, cleans it and summarizes it for easy analysis. Also included were Opticity ANALYSIS for ad-hoc analysis and data mining, and Opticity DASHBOARD, giving each user a drag-and-drop custom dashboard to keep key performance indicators in plain view.

Opticity's ease-of-use and casino-friendly subscription model have attracted considerable attention and allowed the company to experience rapid growth in recent months.

"Oklahoma is a very successful gaming market, and being selected by the Tonkawa Tribe is a great indication that our solution and way of doing business are well-suited to Native American casino operators," added Opticity CEO Adam Smithline. "We combine a great product with simple, affordable pricing, and world-class training and support, to ensure the success of every Opticity subscriber. We aren't satisfied unless our customers are absolutely delighted."

Based in Silicon Valley, and designed specifically for casinos, Opticity offers an affordable alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure. By giving operators a thorough understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage.

Related Links
Opticity Gaming Vendor Information
Tonkawa Casino West Details
Tonkawa Gasino Details
Native Lights Casino Details

Featured Vendors
Casino Schedule Ease
Removing the chaos from casino staff scheduling one property at a time
Tejas Slots LLC
Upgrade Your Gaming Equipment & Generate Texas-Sized Revenues for Your Business
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
TribalNet
18th Annual TribalNet Conference, November 6-9, 2017 at the Renaissance Glendale
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Payline Videos
Custom Video Solutions for Casinos & Gambling Websites!
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Slot Constructor, LLC.
Your source for custom game development services
iView Systems
Case management, incident, dispatch, identification and visitor reporting solutions for gaming.
Regulatory Management Counselors, P.C.
Over 35 years of experience serving the legal and regulatory needs of casino industry clients
Multi-Choice Cash (MCC)
Customized Cash Access Solutions for Gaming. Helping You Maximize Cash to the Casino Floor.
Slot-Tickets Worldwide
Buy from Susan! The first and still the best worldwide source for TITO tickets.
Zem Media
Enhance the Guest Experience with Digital Signage Solutions featuring Easy-to-Use Content Management
Tableswin S.r.l.
TablesWin represents the connection between technology, design and art.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Magenta Research
The Leader in AV Switching and Extension.
Nathan Associates Inc.
One of the oldest and most respected economic consulting firms in the U.S.
Intercard, Inc.
The world leader in debit card technology with 30+ years of experience in over 3,500 locations


Your Guide to 16,214 Gaming Industry Suppliers