VizExplorer brings home Transformation Award

16 October 2017

(PRESS RELEASE) -- VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, today announced that it is the recipient of the Transformation Award in the 2017 G&L Gaming & Hospitality Industry Awards for its CashInsite with Everi IQ solution. This represents VizExplorer's third G&L Industry Award, a distinction shared by only two other companies.

The Transformation Award is presented to the company that has dramatically changed the gaming and hospitality industry's technology landscape in the area of interoperability, among other evaluated criteria by the G&L Board and Roundtable Colleagues. An innovative solution from VizExplorer and its partner Everi Payments, CashInsite with Everi IQ merges multiple data sources to provide operators with advanced transaction analysis to inform marketing promotions that drive player loyalty.

The award-winning solution provides casino marketers with unique insights related to their player loyalty and financial transaction behavior at their properties. With access to transactional data from Everi Payments resulting in an Everi IQ score, VizExplorer CashInsite helps operators to better understand player loyalty and spend behavior through scoring and segmentation based on transactional history.

"We're extremely proud to be honored by the G&L Roundtable with the Transformation Award for CashInSite with Everi IQ. It confirms that our product vision aligns with what operators need most: cooperation among vendors to help answer their most challenging business questions," said Andrew Cardno, CTO & Founder, VizExplorer. "CashInsite' will give casinos brand new insights into player loyalty habits, and VizExplorer is thrilled to be acknowledged as a company changing our industry's technology landscape."

"Everi is excited to be able to leverage our industry leading transactional data with VizExplorer's robust marketing solution. The transformation of our transactional data into an Everi IQ score, a first-of-its-kind marketing metric, will absolutely help our customers better segment their marketing efforts, ultimately leading to more loyal players," said Tim Richards, SVP, Payments Innovations, Everi Payments.

CashInsite has been installed on a trial basis at a VizExplorer customer site, and other casinos are invited to be among the first properties to add the groundbreaking new solution.

The annual G&L Gaming & Hospitality Industry Awards were presented in four categories at the 2017 G&L Roundtable Reception Awards Ceremony in Las Vegas, Nevada. The winners were selected by a panel of industry judges representing the vast majority of all gaming technology spend in North America.

Related Links
Everi Holdings, Inc. Gaming Vendor Information
VizExplorer Gaming Vendor Information

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