Phoenix Marketing International

The Gaming and Tourism Research Group at Phoenix Marketing International provides expertise in customer satisfaction surveys and visitor profiling, frequent guest / loyalty marketing programs assessment, competitive analysis, promotional evaluation and tracking, customer preference studies, image / positioning / branding assessments and market analysis via intercepts, web surveys, mystery shopping, telephone surveys and/or mail surveys as well as focus groups and in-depth, one on one interviews. Our full service turn-key research and consulting includes study and survey design, data collection, data analysis, preparation and presentation of quantitative results or qualitative analysis. Our specialty is translating the findings into actionable, practical, meaningful recommendations for decision making. We have specialized expertise in the gaming and tourism arenas. Phoenix Marketing International has been recognized consecutive times by the American Marketing Association as a Top Marketing Research Company in the US. Contact Scott Ludwigsen at (732) 563-8503 for additional information.

Products and Services
Advertising, Marketing and Sales > Marketing > Market Research > Full Service Turn-Key Market Research
We provide expertise in customer satisfaction surveys and visitor profiling, frequent guest / loyalty marketing programs assessment, competitive analysis, promotional evaluation and tracking, customer preference studies, image / positioning / branding assessments and market analysis via intercepts, web surveys, telephone surveys and/or mail surveys as well as focus groups and in-depth, one on one interviews.
Advertising, Marketing and Sales > Marketing > Mystery Shopping
We send out mystery shoppers who blend in with your other clientelle and provide you with prompt reporting on the conditions of your facilities and the professionalism of your staff.
Advertising, Marketing and Sales > Marketing > Consulting
Phoenix Marketing International provides consultation frequently to the highest levels of an organization including Presidents, CEOs and Board of Directors.
Administration and Finance > Finance & Accounting > Feasibility Studies
Phoenix Marketing International conducts feasibility studies prior to the roll-out of new products, services and/or attractions to gauge the interest level and determine opportunities for improvement upon an idea before it is rolled out.
Advertising, Marketing and Sales > Marketing > Market Research and Development
Phoenix Marketing International provides expertise in customer satisfaction surveys and visitor profiling, frequent guest / loyalty marketing programs assessment, competitive analysis, promotional evaluation and tracking, customer preference studies, image / positioning / branding assessments and market analysis via intercepts, web surveys, telephone surveys and/or mail surveys as well as focus groups and in-depth, one on one interviews.

Headquarters
1 Executive Drive Suite 270 Somerset, New Jersey 08873
Phone:	(732) 563-8503
Fax:	(732) 563-8505
Website:	www.PhoenixMI.com
Email:	Scott.Ludwigsen@Phoenixmi.com
Sales:	Mr. Scott Ludwigsen, Exec. Vice President - Gaming and Tourism Research
	Scott.Ludwigsen@Phoenixmi.com
Baltimore Branch
Baltimore, Maryland
Boston Branch
Boston, Massachusetts
Chicago Branch
Chicago, Illinois
Conway Branch
Conway, Arizona
Detroit Branch
Detroit, Michigan
Hershey Branch
Hershey, Pennsylvania
Los Angeles Branch
Los Angeles, California
New York City Branch
New York City, New York
Portsmouth Branch
Portsmouth, New Hampshire
Princeton Branch
Princeton, New Jersey
Raleigh Branch
Raleigh, North Carolina
Rhinebeck Branch
Rhinebeck, New York
Ridgefield Branch
Ridgefield, Connecticut
Tampa Branch
Tampa, Florida

Additional Information
Date Established:	1999

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