WhiteSand Consulting
WhiteSand Consulting is a professional services firm that provides strategy, operations and technology consulting services to a wide variety of clients, with an emphasis on gaming and hospitality. WhiteSand consultants have many years of casino, hotel, technology, marketing, and financial experience that provide the foundation of our business solutions.
WhiteSand Consulting is intimately familiar with the gaming industry and the intricacies that exist within casino and resort operations. Our diversified and experienced consultants have delivered unique solutions and strategies to a wide spectrum of US and International clients. Our core competencies of services are built upon a foundation of integrity, quality and independence.
Products and Services
IT and Telcommunications > MIS > Consulting > Gaming and Hospitality Consulting
WhiteSand provides technology, operations and strategy consulting services to a wide varierty of clients. Some of these services include:
- IT Assessments
- Software System Selection
- System Integration
- Internet Strategy and Solutions
- System Implementations and Project Mgmt
- Marketing Systems & Strategy
- Feasibility/Market Demand Studies
- Secret Shopper/Customer Service Reports
- Organizational Studies
- Financial Projections
Advertising, Marketing and Sales > Marketing > Market Research > Marketing Research
WhiteSand professionals have been involved in designing and executing research for a diverse clientele in many industries, including gaming, hospitality, travel and tourism, technology, automotive, pharmaceuticals, consumer products, and consulting. This work has ranged from highly unique, custom projects to the development of “off the shelf” research solutions that are implemented by companies seeking affordable marketing information. WhiteSand has executed research that includes discrete choice modeling, customer segmentation, controlled experiments, attitude and usage measurement, advertising awareness and impact measurement. After conducting and compiling extensive research, WhiteSand has developed successful program development and marketing programs.
Examples of our studies include:
Competitive market assessments/market studies
Market potential estimates for new products
Customer satisfaction measurement
Marketing strategy development
Product concept testing
Marketing communications evaluations
Casino operations
Service quality
New slot game design
Marketing loyalty card programs
Employee satisfaction
Administration and Finance > Finance & Accounting > Feasibility Studies > Competitive Analysis & Research
Feasibility/Market Demand Studies and Financial Projections – After conducting and compiling extensive research, WhiteSand has developed detailed studies to determine the feasibility of new projects and expansion efforts, the impact on existing operations, and return on investment. These studies consider macro and micro economic factors, customer demographics, regional trends, future plans, current or proposed litigation, competition, project size, capacity and many other factors in representing a comprehensive report. As part of these efforts, WhiteSand also created, updated and validated financial projections for casinos and various support operations including casino, hotel, food & beverage, retail, entertainment, golf, spa, and other amenities. These reports were often used in securing financial commitments from public and private investors.
Advertising, Marketing and Sales > Marketing > Internet > eMarketing
eMarketing Assessment
The Internet has become the most cost effective marketing tool available to casino hotels. The use of email campaigns and websites has lowered marketing costs to a fraction of traditional direct marketing efforts. However, in order to attract customers and prospects to your website, and obtain a high response rate from email campaigns, you must have an effective eMarketing capability.
WhiteSand Consulting can work with you to assess your current capabilities and develop recommendations to strengthen your approach, execution and analysis of your eMarketing efforts. WhiteSand’s eMarketing Assessment would include the following components:
eMarketing Strategy
eProfiling/Segmentation
eAdvertising/Websites
eCampaigns Assessment
eCommunications
Administration and Finance > Management > Consulting > WhiteSand Solutions – A Focus on Key Functional Areas
WhiteSand groups solutions into three major categories with corresponding solution sets within each one, namely:
Strategy
Operations
Technology
Our approach to “Inside Out” Business Solutions is to consider the strategy, operations and technology component of each solution. Realizing that in many cases, one or more of these solution areas may overlap into other solution areas, WhiteSand has created a unique approach to providing consulting services: We consider the impact of the assignment on other key functional areas, helping to keep sight of the “big picture”. Guided by a formal methodology, WhiteSand creates solutions that may touch on all three components while considering the impact on other solution areas.
Information Technology Assessments
Software Package Selections
Marketing Assessments
Organizational Structures Development and Salary Level Reviews
Market Demand, Financial Projections and Feasibility Studies
Technology Strategy and Planning
Operations Reviews (Casino, Marketing, Food & Beverage, Hotel, Call Center, Help Desk)
Policies and Procedures Reviews and Development
Training Reviews and Assessments
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| Additional Information |
| Date Established: |
July, 2001 |
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| FEATURED VENDORS |
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