Access Communications

HANDS-ON SENIOR MANAGEMENT
Our senior managers are closely involved on every account to ensure that the account teams do not slip into executional mode, but instead rise above the everyday activities to constantly look for additional ways to meet objectives, and ensure that strategies map back to measurable goals.

STRATEGIC ANALYSIS

Because the genesis of Access was in the convergence of consumer audiences and technology companies and their products, we use our experience to focus on what lies ahead for our clients and their industries. We anticipate new market and demographic trends and assist in developing relationships that evolve into strategic alliances. We're able to apply what we know to our client's programs and influence media and public perceptions.

CONSISTENT STAFF

We have a highly motivated, balanced staff of public relations professionals, including specialists, serving all accounts. Access understands the value of nurturing our staff, enabling us to ensure that turnover is low and staff teams remain consistent and happy. No staff member ever works on more than four accounts. Our clients are well served with consistent management and experienced staff.

MEASURABLE OBJECTIVES

Access begins a PR campaign with a clear idea of the expected results, and throughout the program, measures these results to determine whether they meet our original objectives or need re-evaluation. Access goes beyond the "quantitative" analysis to look for deeper, more qualitative results:

"Were the messages conveyed accurately?"


"Did the vacation package sell more after a campaign?"


"Were retailers more prone to stocking the product following publicity?"

We use this ongoing evaluation of execution against goals to refine a PR program and return with measurable results.

Products and Services
Advertising, Marketing and Sales > Marketing > Public Relations and Publicity > Media & Industry Analyst Relations
Our success as an award-winning PR agency originates with the commitment to our clients to deliver measurable, tangible results with effective campaigns. We do this through a unique combination of our experience, our staff, our client portfolio and what we term the "Keys to Access." We have strong relationships with the broadcast and business media - ranging from Fortune, Forbes and BusinessWeek to CNNfn, CNBC and CBS Marketwatch, as well as the hospitality, entertainment, technology and gaming media and industry analysts.
Advertising, Marketing and Sales > Marketing > Consulting > Executive Communications, Speech Writing, Speaker Placement
SPEECH WRITING Whether the occasion is a keynote speech at a major conference or casual remarks to employees at a company party, Access Communications can help. The agency’s seasoned writers make clients sound their best every time they step up to the podium. SPEAKER PLACEMENTS Access Communications works closely on behalf of clients to identify target shows and develop turnkey speakers bureau programs. From identifying hot topics to developing speaker abstracts and bios, Access placed more than 150 speakers in 2000, at influential shows such as The National Press Club, Churchill Club, E3, COMDEX, CES, ToyFair, Internet World, ISPCON, Networld+Interop and PC Forum as well as Business Week, Economist and industry analyst conferences. For executive visibility, Access has also designed customized keynote speakers bureau programs in which high-level executives are placed at elite conferences that not only build reputation and credibility, but also provide key business networking opportunities.
Entertainment and Special Events > Events > Management > Launch/Event Management and Coordination
Access Communications is one of the industry's most comprehensive and reliable creative production resources. Access has helped corporations and organizations achieve their desired business results by producing multi-media materials and coordinating a wide range of corporate events such as groundbreakings and openings, product launches, anniversary celebrations, and business conferences. Whether clients require video production, meeting staging, computer graphics support, exhibit design, events production, satellite broadcasts, webcasts or interactive media, Access consistently delivers quality results. Access has an experienced staff of producers, designers, writers and technical directors.
Advertising, Marketing and Sales > Marketing > Direct Marketing > Collateral Materials, Direct Mail
COLLATERAL MATERIALS Access Communications’ Design Technology Department adds the special touch to get your company noticed. Access designs and produces innovative press kits, media alerts, special event signage, trade show flyers, T-shirts, baseball cards, brochures, sales training materials and nametags. When it comes to tchotckes, Access has created some of the most memorable mailings in the industry. DIRECT MAIL Direct mail is key method of grabbing the attention of customers, as well as media and analysts. Access’ Design Technology Department develops innovative postcards and direct mail pieces that deliver measurable results.
Administration and Finance > Management > Consulting > Media & Spokesperson Training, Presentation Training for Executives
POWERSPEAK™ Access Communications’ proprietary spokesperson training program ensures that executives are prepared to communicate key messages and move audiences. With content custom crafted for each client, PowerSpeak training puts spokespeople through the paces of print and broadcast interviews. Trainees learn to take control of interviews to deliver key messages effectively across all media.
Administration and Finance > Management > Consulting > Industry Issues Programs
INDUSTRY ISSUES PROGRAMS Extensive ongoing research enables Access Communications to anticipate consumer and industry trends, monitor economic fluctuations and identify issues to be communicated to specific target audiences. Access professionals have a vast array of technology industry experience at all levels, enabling the agency to interpret and analyze what is happening in a given industry and advise clients accordingly.
Advertising, Marketing and Sales > Marketing > Public Relations and Publicity > Crisis/Issues Management
Access Communications clients are never alone in a crisis. Prepared in advance with a detailed crisis communications plan, they are guided through their organization’s darkest hours by senior agency executives who provide mature, sound counsel at every step along the way. Through the careful and compassionate management of communications with all relevant parties, from employees and their families to customers and investors, Access clients can weather crises that might otherwise damage a company’s reputation and goodwill.
Administration and Finance > Human Resources > Consulting > Employee Communications
EMPLOYEE RELATIONS In a changing marketplace, it is more important than ever to communicate effectively with employees. Change (and rumors of change) can sap productivity. Access Communications believes that informed employees are motivated employees. Access professionals have years of experience managing employee communications. They can design comprehensive internal communications programs to inform and motivate employees, increase productivity and improve the bottom line.
Headquarters
101 Howard Street
Suite 200
San Francisco, California 94105
 
Phone: (415) 904-7070
Fax: (415) 904-7055
Website: www.accesspr.com
Twitter: www.twitter.com/AccessPR
Email: ny@accesspr.com
 
Upper Management:  Ms. Darcy Harrison, Senior Vice President
dharrison@accesspr.com
East Coast headquarters
245 Fifth Avenue, 15th Floor
New York, New York 10016
 
Phone: (917) 522-3500
Fax: (917) 522-3510
Email: ny@accesspr.com
 
Upper Management:  Ms. Darcy Harrison, Senior Vice President/General Manager
dharrison@accesspr.com

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Additional Information
Date Established: 1991
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