Bay Group Publishing

"Understanding Casino Marketing" by Michael McNamee is written by a marketing professional, who has been on the firing line and succeeded! His ability to turn bad news into good news is a trademark of his career. Twice he has taken an underperforming casino and turned it into the year over year growth leader. His ideas for creating players clubs that work have been described as "most innovative." He has even taken an affinity credit card program and grew it over 400% within 18 months! Reviews of this book have described as "one of the best resources for ideas today."

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Advertising, Marketing and Sales > Marketing > Database Marketing > distributor for casino book,
This book "Understanding Casino Marketing" by Michael McNamee, is written by one of the casino industries best marketing strategists. It offers what works what doesn't and why! If you are interested in creating success in your marketing position then this book is for you. This is the fastest selling casino marketing book on the market today with sales in 12 countries. Its appeal is to both the student and the professional. Five universities currently are using it in their course work, 2 major industry consulting groups provide it to their clients. It has been described as "the best resource for providing ideas". It is a "can't miss" opportunity to learn the gaming industry.


Headquarters
72 Copper Fountain Street Las Vegas, Nevada 89138

Phone:	(702) 334-4752
Email:	thebaygroup@yahoo.com

Sales:	Mr. Dudley Musitano, Sales Director


Additional Information
Date Established:	October, 2002

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