Kaleidoscope Network

Products and Services

Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Player portal
Kaleidoscope provides websites that are customizable to individual casinos and their players allowing the casino to communicate personally relevant account and property information to its players while providing a platform for players to communicate to the casino. The sites track psychographic player attribute data to maximize media placement strategies, to understand what the players want both on property and off, enhancing promotion planning and hosting efforts. Product and service satisfaction is tracked by game and amenity – to the time of use. It includes a system of email alerts for notifying staff of dissatisfaction for immediate service recovery and a system for notifying patrons of upcoming events of their stated interest and expiring offers. All player data is tied to player value as reported from the property’s player tracking system. Easy-to-read-and-analyze reports are provided in real-time on all psychographic data. Each report can be filtered by segment and metrics such as value strata, age, gender, club status, and distance from property. Player satisfaction data is compared to prior periods and shows where the property ranks against its competition. Kaleidoscope’s philosophy is to make the product available to all casinos by pricing it at an affordable monthly licensing fee.


Headquarters
7626 E Greenway Road Suite 100 Scottsdale, Arizona 85260

Phone:	(480) 385-6757
Website:	www.focusonyourplayers.com
Email:	bill@focusonyourplayers.com

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