Opticity

At Opticity, our goal is simple. We want to make it easy to send the right offer to the right player at the right time. Because only with the right strategy can you maximize player value over the long run. Unlike other systems available today, Opticity makes highly advanced direct marketing simple. Really simple. So you can drive your own campaigns without the need for expensive consultants. By harnessing the power trapped in casino marketing systems and providing easy-to-use dashboards, segmentation capabilities and closed-loop reporting that gives a true picture of all player revenue and reinvestment costs, Opticity empowers casino marketers to run sophisticated programs with a few clicks. By utilizing Opticity you’ll eliminate wasted reinvestment expense, increase gaming revenue and make life a lot easier for everyone involved.
Products and Services
Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Player Value Optimization
Opticity is an on-demand casino database marketing solution that enables player value optimization. It simplifies and enhances segmentation, campaign ROI reporting and player analysis using techniques adapted by leading casinos. By eliminating the need for large investments and IT support, Opticity puts advanced direct marketing within reach for every casino.
Headquarters
1228 Yorksire Drive
Cupertino, California 95014
 
Phone: (408) 663-1967
Website: opticity.com
Email: info@opticity.com
 
News Articles
Potawatomi Carter Casino Hotel chooses Opticity for marketing analytics
22 Jan 2016
The Wisconsin casino will utilize Opticity for data integration, dashboards, analytics and player marketing.
Tonkawa Tribe of Oklahoma chooses Opticity data and marketing solutions
30 Sep 2015
All Tonkawa properties now have access to the Opticity data integrator and transformer, Opticity Analysis and Opticity Dashboard.
Rosebud Casino signs deal with Opticity for Player Marketing solution
20 Aug 2015
The platform will give Rosebud access to Opticity's Analysis-Ready Data product and other customer management tools.
Additional Information
Date Established: January, 2013
Tradeshow Attendance
Global Gaming Expo (G2E) 2015
28 Sep 2015 - 1 Oct 2015
Booth 3509

Global Gaming Expo (G2E) 2014
30 Sep 2014 - 2 Oct 2014
Booth 3209

NIGA Indian Gaming 2013 Tradeshow & Convention
24 Mar 2013 - 27 Mar 2013
Booth 332

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