Russell Herder

Russell Herder is a full-service advertising agency specializing in strategic planning, public relations, creative work, research and interactive development. We provide strategic marketing services including brand development, Web site design, Web site marketing, media planning, and event planning, to national and international clients.

The work we've done for clients extends well beyond Minnesota's borders. It circles the globe. We're AAAA accredited, building brands in categories such as health care, marine, telecommunications, higher education and building products, among others.

Our mission is simple: Do great work for great clients. And that's what we've been doing since 1984.

Products and Services
Advertising, Marketing and Sales > Advertising > Full Service Agency
You don't need and agency you need a partner. You need specialized, senior talent. On-site attention from the creatives and strategists. Quick responsive turnaround. And invoices you can live with. At Russell Herder, our mission is simple. We're here to increase your bottom line. Our expereinced casino marketers will partner with your in-house talent to create a highly effective, focused team that maximizes your results and your budget. Russell & Herder delivers highly effective, integrated solutions to casinos based upon a marriage of senior-level, multi-disciplinary expertise. From research to strategic creative, media planning to public relations, our team provides an uncommonly strong blend of proven services. We live and breathe strategy, earning our national reputation as casino destination marketing specialists.
Advertising, Marketing and Sales > Advertising > Internet
You probably have a Web site. But what has it done for you lately? Who visits your Web site and why? Can guests check their player's club balances? Order concert tickets or make hotel reservations? One of the largest line item's in any casino's marketing budget is player communication, or direct mail. With dynamic e-mails, you can dramatically increase your results and potentially cut your costs. The Internet has changed the way society communicates. Understanding how, when and why to employ Web strategies is essential for any solid marketing plan. With Russell Herder, these services will be an integral part of your communications effort. No subcontracting – instead, some of the country’s best interactive strategists working to advance your goals every day.
Our entire team is exceptionally Web-fluent, although it maintains a media-neutral philosophy. If interactive strategies are employed, you will have some of the most sought-after Internet strategists up-to-speed and ready to work. By providing these services in-house at Russell Herder, we can conserve budget and increase results.

Advertising, Marketing and Sales > Marketing > Market Research and Development
You can’t expect to effectively communicate with your audience unless you know who your audience is. And what they think. Not only about you, but about your competitors.   Whether you're exploring the potential of new markets or trying to protect those you serve now, there's no substitute for knowledge. If you think you know your market and customers, think again. In today's competitive, highly segmented world, consumer opinions are a dynamic, ever-changing factor in marketing success. Our research services and network of information resources provide a wealth of opportunity with these key advantages:
 
• Professional in-house call center for use in conducting regional and national surveys;
• Focus group planning and facilitation;
• Experienced research staff backed by full statistical, geomarket and database capabilities;
• Web-based research capabilities to measure such things as customer satisfaction and prospect interest in new products or services; and
• Proprietary systems for conducting competitive intelligence and key account profiling.

Entertainment and Special Events > Events > Management
For years, we've been staging spectacular, flawlessly executed events across the country. From annual awards dinners and new product rollouts to motivational dealer meetings and employee events, we produce results. If you're looking for fresh, innovative ideas, and a lot of experience delivering them, we’re your full-service resource.
Advertising, Marketing and Sales > Marketing > Destination Marketing
You're not a casino. You're a destination. Sure, you offer gaming. But one of the biggest mistakes casinos make is to assume that's the reason guests come. Today's casino visitors are seeking destinations – environments that offer relaxation, fun, escape, recreation. That includes playing games, but if your marketing isn't building your reputation as a multi-dimensional getaway, you're missing a huge opportunity. Russell & Herder is known for its experience and success in the branding and marketing of casinos, hospitality and tourism destinations. As winners of numerous prestigious marketing awards, our strengths in branding, hospitality and tourism destinations are well known. From extensive public relations programs to full branding campaigns, we have been highly successful.
 How Will This Benefit Your Casino? We have the staff experience and industry network to successfully position you and create opportunities for budget-stretching programs.

Advertising, Marketing and Sales > Advertising > Media Buying and Planning
Our media services are designed to not only gain you the greatest reach and frequency, but also to deliver the best investment value. By calling upon our working relationships with media, we will deliver a high level of value-added benefits to the program. Our negotiators will also achieve the best possible rates, a given for any Russell & Herder media program.
Headquarters
100 South Fifth Street
Suite 1295
Minneapoli, Minnesota 55402
 
Toll Free: (800) 450-3055
Phone: (612) 455-2360
Fax: (612) 333-7636
Website: www.russellherder.com
Twitter: www.twitter.com/russellherder
Email: carol@russellherder.com
 
Upper Management:  Mr. Brian Herder, Principal
brian@russellherder.com
Ms. Carol Russell, Principal
carol@russellherder.com
Brainerd
315 East River Road
Brainerd, Minnesota 56401
 
Toll Free: (800) 450-3055
Phone: (218) 829-3055
Fax: (218) 829-2182
 

Casino Vendor Tweets (Powered By Twitter)

Our client @HDGConsulting shared their Top Trends that will transform senior care in 2018 with @beckershr:… twitter.com/i/web/status/9…
RT @MnBizMag: Congratulations 2017 Innovators in Health + Wellness Best Supplier/Vendor Winner: @russellherder and Finalists:…
For more than 30 years, Russell Herder has been looking to the future. As a Certified B Corporation®, we want to ma… twitter.com/i/web/status/9…
Punctuation can mean the difference between clarity and confusion? We’ve all seen the examples: “Let’s eat Mom.” vs… twitter.com/i/web/status/9…
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Additional Information
Date Established: January, 1984
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