Sierra Design Group - SDG

SDG, a Reno, Nev.-based casino technology and slot manufacturing company, is a wholly owned subsidiary of Las Vegas-based Alliance Gaming Corp.(NYSE: AGI). SDG is a leader in the design, manufacture and distribution of advanced gaming devices and systems for both the Class III and Class II gaming markets. SDG also manufactures and distributes central-determination lottery systems for the government lottery market.

Products and Services

Gaming Equipment and Supplies > Slots > Slot Devices > Class III and Class II Slot and VLT Gaming Devices
Manufacture and distribute advanced slot gaming devices for the Class III, Class II and Video Lottery gaming industries.
IT and Telecommunications > MIS > Data Collection Systems > Casino Management and Accounting Systems
SDG manufactures and distributes advanced casino management and accounting software and hardware for the gaming industry.
Administration and Finance > Finance & Accounting > Development: Indian Gaming > Advanced Back-End Casino Accounting Systems
SDG provides the Native American gaming market with a variety of advanced back-end slot accounting and casino management systems.


Headquarters
300 Sierra Manor Drive Reno, Nevada 89511

Phone:	(775) 850-1500
Fax:	(775) 850-1501
Website:	www.sierradesign.com
Email:	info@sierradesign.com

Upper Management:	Mr. Craig Bullis, Vice President Strategic Alliances
	cbullis@sierradesign.com
	Mr. Robert (Bob) Luciano, Executive Vice President
	ral@sierradesign.com
	Mr. Rob Miller, Vice President New Business Development
	rhm@sierradesign.com
	Mr. Warren White, Vice President Engineering
	wrw@sierradesign.com
Sales:	Mr. Scott Bledsoe, Vice President of Sales
	sbledsoe@sierradesign.com
Finance:	Mr. Deric Debenedetti, Controller
	dericd@sierradesign.com

SDG Design Center
3137 West Tompkins Avenue Las Vegas, Nevada 89103

Phone:	(702) 262-2200
Fax:	(702) 262-6046
Email:	lvinfo@sierradesign.com

Sales:	Ms. Michele Hyden, Casino Design Services Manager
	mh@sierradesign.com

SDG Service Office
5009 Pacific Highway East Suite 6 Fife, Washington 98424

Phone:	(253) 284-3095
Fax:	(253) 284-3099
Email:	jbilvais@sierradesign.com

Sales:	Mr. Dew Willard, Account Executive
	jordew@aol.com
Other:	Mr. Jim Adams, Parts
	jadams@sdgwa.com
	Mr. Rod Bayard, Field Service
	rbayard@sierradesign.com

News Articles

Alliance Gaming Amends Sierra Design Group Buyout

4 Jan 2005

Alliance Gaming Corp. has agreed to pay $40 million to buy out the contingent consideration portion of the purchase price paid for the acquisition of Sierra Design Group.

Alliance Gaming Acquires Sierra Design Group

3 Mar 2004

Alliance Gaming Corp. has completed the acquisition of privately held Sierra Design Group.

Sierra Design Shuts Down Website

12 Feb 2004

Slot maker Sierra Design Group this week averted a move by Missouri regulators to revoke its gambling license in that state by shutting down an Internet site that regulators believe offered illegal gambling.


Additional Information
Date Established:	1996
Parent Company:	Alliance Gaming Corporation, dba Bally Gaming & Systems

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