Smart Button Associates, Inc.

Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the retail, sports, entertainment and leisure industries. Smart Button’s on-demand, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively.
The loyalty platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons.
Smart Button has been helping organizations achieve their business goals by creating a revolutionary rewards network that in turn helps with customer acquisition, customer retention and increased profits. Since its inception in 1994, Smart Button has quickly become an industry leader in the development and implementation of affordable loyalty marketing solutions and rewards programs for clients in the sports, entertainment, leisure, gaming and retail industries. Clients include Kampgrounds of America, Inc. (KOA), Oakland Raiders, San Diego Padres, Arizona Diamondbacks, Mike’s Famous Harley-Davidson, Churchill Downs, the Los Angeles Sparks and George Mason University.
Our loyalty solution has been embraced by business leaders in a variety of competitive industries that recognize the value of customer retention versus the cost of customer acquisition. The value that Smart Button delivers for all of our clients remains consistent - our Loyalty Platform, backed by superior service and industry expertise, delivers extraordinary capabilities at a predictable and affordable cost with a high degree of reliability, incredible expedition and proficiency.

Products and Services

Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Loyalty and Rewards Platform
Smart Button’s SaaS, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively. The platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons. Features include: Bulk email capabilities, targeted coupons, built-in promotion features, grouping & segmentation capabilities, analytics, CRM capabilities, web site portal, survey features, online rewards store. Clients have found that the Smart Button Loyalty Technology Platform delivers: o Lower total cost of ownership (TCO) o Simplified implementation and maintenance o Low cost of adoption o Profitable operational efficiencies o High-end segmentation and promotion tools o Proven ROI, year over year
Gaming Equipment and Supplies > Pari-mutuel > Race Software Systems > Loyalty and Rewards Platform
Smart Button’s SaaS, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively. The platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons. Features include: Bulk email capabilities, targeted coupons, built-in promotion features, grouping & segmentation capabilities, analytics, CRM capabilities, web site portal, survey features, online rewards store. Clients have found that the Smart Button Loyalty Technology Platform delivers: o Lower total cost of ownership (TCO) o Simplified implementation and maintenance o Low cost of adoption o Profitable operational efficiencies o High-end segmentation and promotion tools o Proven ROI, year over year
Gaming Equipment and Supplies > Poker > Other > Loyalty and Rewards Platform
Smart Button’s SaaS, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively. The platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons. Features include: Bulk email capabilities, targeted coupons, built-in promotion features, grouping & segmentation capabilities, analytics, CRM capabilities, web site portal, survey features, online rewards store. Clients have found that the Smart Button Loyalty Technology Platform delivers: o Lower total cost of ownership (TCO) o Simplified implementation and maintenance o Low cost of adoption o Profitable operational efficiencies o High-end segmentation and promotion tools o Proven ROI, year over year
Administration and Finance > Management > Systems, Software > Loyalty & Rewards Programs
Smart Button’s SaaS, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively. The platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons. Features include: Bulk email capabilities, targeted coupons, built-in promotion features, grouping & segmentation capabilities, analytics, CRM capabilities, web site portal, survey features, online rewards store. Clients have found that the Smart Button Loyalty Technology Platform delivers: o Lower total cost of ownership (TCO) o Simplified implementation and maintenance o Low cost of adoption o Profitable operational efficiencies o High-end segmentation and promotion tools o Proven ROI, year over year


Headquarters
300 Creek View Road Suite 202 Newark, Delaware 19711

Toll Free:	(800) 611-2265
Phone:	(302) 283-0200 ext. 102
Website:	www.smartbutton.com
Email:	astacy@smartbutton.com

Upper Management:	Mr. Jim Altrichter, President
	jima@smartbutton.com
Sales:	Mr. Trevor Edwards, Director of Sales & Business Development
	tedwards@smartbutton.com
Marketing:	Ms. Aileen Stacy, Director of Marketing
	astacy@smartbutton.com


Additional Information
Date Established:	January, 1994

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