AC Coin & Slot reports success

28 June 2007

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- AC Coin & Slot is very pleased to announce the performance success of The Big Game Show Bonus, one of its newest bonus slot machine offerings, currently installed in casinos throughout North America. Marketed under the company's MEGA Bonus Brand, The Big Game Show is a slot machine with a lottery-style bonus (Slotto(R)) game that is unlike any other Slotto(R)-style game and has earned its top spot as one of AC Coin & Slot's most popular product launches so far this year.

"The success of this game is due to the multi-level entertainment value the game brings to the player. It is simple to understand, yet offers a player several entertaining bonuses concurrently," explains Jerry Seelig, EVP, General Manager and game creator. "Big Game Show offers a slot experience coupled with a game board event and a lottery bonus ball event, resulting in a slightly different activity for players with each event and increased excitement overall."

As a themed lottery-style bonus game, The Big Game Show Bonus slot simulates a television game show, enhanced with a lottery sphere bonus event. Once a player engages the game and initiates the bonus event, he or she experiences a simulated skill-stop feature that allows that player to control the start of the bonus. The patented Slotto(R) feature then drops down the winning symbol on a lottery ball.

"We knew this game was going to have a strong appeal to players. That's why we approached the major corporate operators with this product launch first," said Jason Seelig, EVP, Corporate Accounts. "MGM-Mirage and Ameristar were first to enjoy the success of Big Game Show. Both companies have been pleased with results and the execution of launching this product."

Big Game Show has since been released to jurisdictions across North America and has enjoyed rapid acceptance in numerous gaming jurisdictions. In fact, Big Game Show boasts the highest order rate for an AC Coin product thus far in 2007, with product placements increasing 75% in the past six months and outstanding game performance in both local casinos and resort destinations.


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