American Vantage, California tribe sign deal

29 March 2007

LAS VEGAS, Nevada -- (PRESS RELEASE) -- American Vantage Companies (the "Company") (OTCBB: AVCS) today announced that its subsidiary, Brownstone LLC ("Brownstone"), has signed a Development Agreement ("Agreement") and Credit Agreement with the Big Sandy Rancheria Tribe of Western Mono Indians ("Big Sandy" or the "Tribe").

Project plans include a world-class casino resort destination (the "Project") overlooking the San Joaquin Valley located in Friant near Fresno, California. The Project is expected to include hotel rooms and suites, a gaming space and other casino amenities including a major entertainment venue, health and wellness spa, multiple restaurants, retail space and conference and convention facilities. The Tribe currently operates the Mono Wind Casino in Auberry, California, located approximately 10 miles northeast of the proposed Project location.

Pursuant to the Agreement, Brownstone will receive fees for financial structuring and development services.

At Brownstone's recommendation, the Tribe has identified and will be engaging a nationally-recognized investment banking firm as its financial partner and Group West Companies PLLC, a Seattle, Washington firm, for master planning, architectural/engineering and interior design.

Tribal Chairperson Connie Lewis said, "The process to identify a development partner has been long, but we are very pleased with our selection of Brownstone as they truly share our vision and passion for this project."

Brownstone will develop this Project with Robert F. Gross, CEO of RFG Gaming and Hospitality LLC, who has significant expertise in tribal and non-tribal gaming and has an equity interest in this business.

"From a business perspective, we are excited at the prospect of being the development partner for Big Sandy Rancheria and will soon begin predevelopment activities," said Robert F. Gross, CEO of Brownstone.

From 1989 through 1999, the Company provided consulting services to Native American tribes, principally in California, in connection with the development, expansion and operation of tribal gaming facilities.

The Company is in various stages of discussion on gaming projects that are both tribal and non-tribal. Also, the Company continues to pursue other potential merger and acquisitions, joint ventures and other development strategies and opportunities in non-gaming sectors. However, no assurance can be given that the Company will successfully acquire other businesses or, if acquired, such businesses will prove to be profitable.


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