Aristocrat Gaming partners with Princess Cruises to elevate onboard gaming

(PRESS RELEASE) -- Aristocrat Gaming, a leading designer, manufacturer, and distributor of regulated slot games, today announced it is now a promotional partner for Princess Cruises, one of the world's most iconic cruise lines.

Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.

"We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off," said Hector Fernandez, CEO of Aristocrat Gaming. "In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise."

Onboard Princess ships, guests also can look forward to themed slot gaming zones, including the recently unveiled Buffalo Zone by Aristocrat Gaming on the all-new Sun Princess ship. The dedicated Buffalo Zone offers guests an unparalleled gaming experience and brings the most iconic brand and series of games from Aristocrat Gaming together in one convenient space for players. Additionally, Aristocrat Gaming will host a marquee event on Sun Princess in 2025, celebrating the top fans of the iconic Buffalo series.

"Our Princess casinos are among the most popular experiences aboard our ships and we're confident Aristocrat Gaming can further elevate the gaming experience for our guests," said John Padgett, president of Princess Cruises. "This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships."