Aristocrat's nVision Business Intelligence Tool helping tribal casinos

LAS VEGAS (PRESS RELEASE) -– Since making its world premiere at the Global Gaming Expo last October, Aristocrat’s nVision, the industry’s most advanced business intelligence solution, has been proven to help casinos across North America gain market advantage.

nVision is a module available on Aristocrat’s sophisticated Oasis 360 casino management system, and four tribal casinos in particular have installed various versions of nVision with tremendous success.

Little River Casino Resort in Manistee, Mich., installed Advanced Analytics after a thorough field trial. Royal River Casino & Hotel in Flandreau, S.D., Sac & Fox Casino in Powhattan, Okla., and Shooting Star Casino, Hotel & Event Center in Mahnomen, Minn., each installed nVision Advanced Analytics and Dynamic Dashboards.

Each of the casinos has reported back to Aristocrat that nVision’s powerful data integrity and efficient processing have been critical to empowering the casinos to gain market advantage.

Shooting Star Casino Director of Marketing Bill Marsh said his company has had a long-standing partnership with Aristocrat and a great deal of success with Oasis 360 for years.

“Our decision to purchase the nVision module was based on our past experience and the potential to gain further insight on operational, marketing, player, and game performance. Our forthcoming ability to analyze gaming simultaneously with our amenities will provide us with a key competitive advantage,” Mr. Marsh said.

“What we have found since installation has been extremely impressive. We have used nVision to develop more complex database segmentation, while simplifying the selection process, as well as correlated game performance to player and tier. This is analysis we could not have touched previously, giving us a new outlet to track reinvestment and produce ROI.”

Little River Casino Director of Information Technology Ryan R. O’Brien said his property had a successful full-scale trial on the floor and a very positive experience on the backend.

“From an IT perspective, the nVision product has been extremely beneficial to our operations. The internetworking across our entire operation has enabled us to link systems easily and then quickly generate useful information cross-property. Information, of course, is money, and when we are able to generate truly useful information, we are able to generate revenue.”

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said the company was thrilled with the immediate, dramatic and unsolicited responses received from Aristocrat’s partners using nVision.

“With nVision, we created an easy-to-use, highly sophisticated business intelligence tool, built on our deep understanding of our casino partners. We are very pleased that the casinos using nVision are already seeing a return on their investment.”

Aristocrat’s nVision is nothing short of a breakthrough in business intelligence. While all casino management systems are designed to gather data, only Aristocrat’s nVision gathers meaningful performance information and provides analytical resources and toolsets that are customizable and can grow as demand for information evolves and grows.

nVision empowers users to access key performance indicators across the entire operation, enabling faster and better decision making through quick insights into current and historical performance data.

Additionally, nVision allows the user to choose standard reports or ad hoc reports that allow the user to segment performance data on any metric in the data warehouse.

Aristocrat’s Oasis 360 was recently named the best player tracking system in the 2012 Goldman Sachs Slot Manager Survey and is the most widely installed system in North America, currently monitoring devices at more than 280 casinos. Oasis 360 is one of the gaming industry’s most sophisticated systems, and includes robust, proprietary features that can be tailored to each property’s individual needs.

Learn more about Oasis 360 at NIGA Indian Gaming 2012 Tradeshow & Convention in booth #1817.