Arizona sportsbooks fall just short of $500 million handle in February

4 May 2022

(PRESS RELEASE) -- The Super Bowl helped Arizona sportsbooks generate nearly $500 million in wagers in February, but that wasn’t enough to stave off Arizona’s first month-over-month decline in sports betting. The modest downtick is typical among legal U.S. sports betting markets during what was a short month with just one football game, according to PlayAZ.com, which tracks Arizona’s sports betting market.

“Arizona is following a similar pattern to more mature markets,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayAZ.com. “As big a single event as the Super Bowl is, it can’t match a month like January that had five full weekends of football games. U.S. sports betting has predictable seasonal ebbs and flows that generally follow the football season, with a one-month exception in March because of the NCAA Tournament.”

Bettors poured $491.7 million in wagers into Arizona’s online and retail sportsbooks in February, a 13% dip from the record $563.7 million in wagers sportsbooks collected in January, according to official data released Tuesday by the Arizona Department of Gaming. Bettors placed an average of $17.6 million in wagers per day over the 28 days of February, down from $18.2 million per day in January. Still, February’s handle marked the third-highest monthly volume since Arizona sports betting launched in September.

Sportsbooks won $25.6 million in gross revenue from March’s bets, down 39% from $41.9 million in January. With $17.6 million in promotional deductions, the state taxed $6.9 million in adjusted receipts. That yielded $670,686 in privilege fees for the state.

Through the first six months of sports betting, Arizona’s sportsbooks have produced:

$2.8 billion in online and retail wagers
$228.6 million in gross revenue
$8.6 million in privilege fees for the state.

“The first six months have been pretty extraordinary. If it wasn’t for New York, Arizona would be off to the fastest start in U.S. sports betting history,” said C.J. Pierre, lead analyst for PlayAZ.com. “As the industry begins its seasonal dip, which typically begins in April, operators can take heart in knowing that the market has taken a giant leap forward.”

Online sportsbooks accounted for $488.3 million, or 99.3% of the statewide handle in February. Retail sportsbooks generated $3.4 million in bets.

FanDuel held off rival DraftKings in February with $142.4 million in online wagers, the majority of the $149.8 million FanDuel’s retail and online books generated over the month. That produced just $2.5 million in gross revenue, though. DraftKings was the state’s No. 2 with $131.7 million in wagers, all of which came online. Those bets yielded a market-best $10.1 million in gross revenue.

BetMGM ($99.8 million in wagering, all online; $8.8 million in gross revenue) and Caesars ($79.0 million in wagering, including $78.4 million online; $2.5 million in gross revenue) most closely trailed the state’s leaders.

The Super Bowl was obviously the largest draw for sportsbooks in February, and wagering for the game seemingly met expectations. The Super Bowl’s importance to sportsbooks goes beyond the revenue generated. It is also viewed by the industry as a prime opportunity to reach new customers, typically bringing significantly higher promotional spending than any other game of the year.

“The Super Bowl is a key part of operators’ long-term strategies to expand their reach,” Pierre said. “Even if the game itself was mildly profitable, it can mean a big win down the road for sportsbooks that successfully utilize the game to attract new customers. That dynamic takes on an added importance when a market is just a few months old and every operator is still clawing for a larger share.”

Related Links
Ranked Online Sportsbooks
FanDuel Site Details
DraftKings Site Details
BetMGM Site Details
DraftKings Sportsbook Site Details
MGM Resorts International Gaming Vendor Information
BetMGM Partners Affiliate Program Information

Featured Vendors
Talisman Group Creators of EZ Baccarat
Oklahoma Indian Gaming Association (OIGA) Conference
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Betson Imperial Parts & Service
Casino Schedule Ease
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
OCR - Online Casino Reports
Imagine This
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Top One Tech Limited
TribalHub
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
AmericanChecked
Dable Advisory & Consulting Services
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Shenzhen ZhengYuanTai Technology Co., Ltd.
House Tech Ads
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Casino City Press
Texas Slots & Gaming
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Sunkist Graphics, Inc.
Regulatory Management Counselors, PC
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
GamblersPick
Slot Machines Unlimited
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino Network
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands


Your Guide to 14,910 Gaming Industry Suppliers