Bally Technologies, Aristocrat unveil partnerships with two gaming companies

13 June 2012

Bally Technologies, Inc. and Aristocrat Technologies, Inc. on Tuesday unveiled alliances with other gaming companies aimed at expanding their online presence globally as well as business-to-business product offerings.

Bally will work with gaming supplier Shuffle Master, Inc. and online poker provider Ongame Network Limited to jointly develop a poker and iGaming platform. It will add Ongame's poker content interface to Bally's iGaming platform.

Bally and Shuffle Master already provide gaming technology for several Las Vegas-based casino companies, including Wynn Resorts Ltd., Las Vegas Sands Corp, and MGM Resorts International.

Gavin Isaacs, CEO of Shuffle Master, said the partnership will "create the opportunity for gaming operators to control their data, establish liquidity and ensure their suppliers are truly committed to a B2B model."

Shuffle Master and Ongame announced a similar deal Tuesday with Aristocrat Technologies, a subsidiary of Australia's Aristocrat Leisure Ltd.

Aristocrat will use Ongame's poker content to enhance the more than 30 proprietary games already included in its iGaming platform, known as nLive.

"Today both Aristocrat and Bally Technologies have agreed to offer Ongame as one of our preferred poker solutions," said Kelly Shaw, Aristocrat's vice president of system sales and marketing. "We have already begun work on integrating the Ongame poker solution into our nLive platform."

Shaw said Aristocrat intends to offer customers the opportunity to participate in a combined liquidity pool that will benefit both customers and operators.

Related Links
Aristocrat Technologies, Inc. Gaming Vendor Information


Copyright GamingWire. All rights reserved.
Featured Vendors
Talisman Group Creators of EZ Baccarat
Global Gaming Expo (G2E)
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Sunkist Graphics, Inc.
Casino City Press
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Rymax Marketing Services, Inc.
TOP ONE TECH LIMITED
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Slot Machines Unlimited
Oklahoma Indian Gaming Association (OIGA) Conference
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Casino Schedule Ease
Imagine This
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Broadband Hospitality
New Level Radio
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
New Level Radio
Your Casino. Your Music. Your Message.
.Dot-iGaming.com
AmericanChecked
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Betson Imperial Parts & Service
Casino Network
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands


Your Guide to 15,294 Gaming Industry Suppliers