Bally Technologies, Aristocrat unveil partnerships with two gaming companies

13 June 2012

Bally Technologies, Inc. and Aristocrat Technologies, Inc. on Tuesday unveiled alliances with other gaming companies aimed at expanding their online presence globally as well as business-to-business product offerings.

Bally will work with gaming supplier Shuffle Master, Inc. and online poker provider Ongame Network Limited to jointly develop a poker and iGaming platform. It will add Ongame's poker content interface to Bally's iGaming platform.

Bally and Shuffle Master already provide gaming technology for several Las Vegas-based casino companies, including Wynn Resorts Ltd., Las Vegas Sands Corp, and MGM Resorts International.

Gavin Isaacs, CEO of Shuffle Master, said the partnership will "create the opportunity for gaming operators to control their data, establish liquidity and ensure their suppliers are truly committed to a B2B model."

Shuffle Master and Ongame announced a similar deal Tuesday with Aristocrat Technologies, a subsidiary of Australia's Aristocrat Leisure Ltd.

Aristocrat will use Ongame's poker content to enhance the more than 30 proprietary games already included in its iGaming platform, known as nLive.

"Today both Aristocrat and Bally Technologies have agreed to offer Ongame as one of our preferred poker solutions," said Kelly Shaw, Aristocrat's vice president of system sales and marketing. "We have already begun work on integrating the Ongame poker solution into our nLive platform."

Shaw said Aristocrat intends to offer customers the opportunity to participate in a combined liquidity pool that will benefit both customers and operators.

Related Links


Copyright GamingWire. All rights reserved.
Featured Vendors
Broadband Hospitality
Slot Machines Unlimited
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Castle Merchandising Inc
Rymax Marketing Services, Inc.
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
RSA Executive Search
Bar Maid Corporation
RSA Executive Search
A Boutique Search firm specializing in the Recruitment of Hospitality and Gaming Entrepreneurs
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
Gaming Tickets, Inc.
Slot-Tickets Worldwide
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Slot-Tickets Worldwide
Slot-Tickets® Worldwide, The Original and Still the Best.
Betson Imperial Parts & Service
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Breathe easier during COVID-19. We can help you reopen smokefree for everyone’s health.
Casino Network
Casino City Press
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Schedule Ease
TribalHub
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Casino Essentials
Casino Essentials
The Ultimate Online Training Platform for the Casino Industry


Your Guide to 15,652 Gaming Industry Suppliers