Barry Sanders inks multi-year deal with BetMGM as celebrity brand ambassador

4 February 2021

(PRESS RELEASE) -- Following its recent record-setting mobile app launch in Michigan, BetMGM announced today the signing of Hall of Fame member Barry Sanders to a multi-year deal as a celebrity brand ambassador. Sanders will star in BetMGM's upcoming marketing campaigns and participate in a variety of events with BetMGM customers.

"I'm excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business," said Sanders. "Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state."

BetMGM is the first Official Sports Betting Partner of the Detroit Lions, with whom Sanders played 10 seasons. He was named the NFL's Most Valuable Player in 1997 and was inducted into the Pro Football Hall of Fame in 2004.

The former Heisman Trophy winner will engage with BetMGM players and MGM Resorts' M life Rewards loyalty members through public and private events, both virtual and in-person. Additionally, Sanders will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.

Matt Prevost, Chief Revenue Officer, BetMGM, said, "It's an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders. Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers."

Related Links
MGM Resorts International Gaming Vendor Information
BetMGM Site Details
MGM Resorts International Ownership Details

Featured Vendors
Casino Essentials
Bar Maid Corporation
Casino Essentials
The Ultimate Online Training Platform for the Casino Industry
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
Betson Imperial Parts & Service
Slot-Tickets Worldwide
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Slot-Tickets Worldwide
Slot-Tickets® Worldwide, The Original and Still the Best.
Rymax Marketing Services, Inc.
Slot Machines Unlimited
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Elite Gaming USA
Casino Schedule Ease
Elite Gaming USA
Provides a diverse inventory of refurbished gaming equipment and supplies from top manufacturers
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
TribalHub
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Breathe easier during COVID-19. We can help you reopen smokefree for everyone’s health.
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Castle Merchandising Inc
Sunkist Graphics, Inc.
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Gaming Tickets, Inc.
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget


Your Guide to 15,778 Gaming Industry Suppliers