Belatra's 2025 year in review

(PRESS RELEASE) -- 2025 became a defining year for Belatra — a year of scale, creative expansion, and measurable impact across products, partnerships, and player engagement. From launching new game concepts to expanding the universes and strengthening its global presence, the year clearly demonstrated how strategy, creativity, and execution come together.

Misha Voinich, Head of Business Development Management about product innovation and portfolio expansion:

"In 2025 many new and exciting games were created, significantly strengthening our gaming portfolio. In addition, we have also launched 5 exclusive games created specifically for selected partners. These titles were designed to meet local market needs and support long-term strategic collaborations. The year also marked the continued expansion of the Mummyverse, with new titles enriching one of our most recognizable franchises. The Mummy franchise nearly doubled in size, becoming the most expanded game universe of the year . These results underline the importance of strong characters and evolving narratives in building long-term player loyalty.

Alongside this, Belatra introduced a brand-new game concept — Battles, launched for the first time in 2025 and set to evolve further in the coming years.

Our portfolio grew not only in depth but also in format - Crash was introduced as a new game type. The total portfolio expanded to 9 different game types."

Kateryna Goi, CMO about recognition and partnerships:

"2025 was also a year of strong industry recognition:

30+ nominations across major iGaming awards and Game of the Month titles
Player’s Pick Award Best Slot Provider by BitStarz
Most Played Game of 2025 — Make It Gold at the SiGMA Africa Awards
These achievements reflect both player trust and industry acknowledgment of Belatra’s creative and technical standards.

Belatra’s global footprint continued to expand: 55 new partnerships formed, 12 international exhibitions attended . Each event strengthened relationships, opened new markets, and reinforced Belatra’s presence within the global iGaming ecosystem.

Belatra’s visibility grew consistently throughout the year: 50+ media collaborations, 1,000+ publications worldwide. This sustained media presence reinforced brand awareness and positioned Belatra as an active, growing force within the industry.

And, of course, our merch - over 4,500 units of branded merchandise were produced throughout the year, setting a new internal benchmark and proving that Belatra merch has become more than a giveaway — it’s a statement."

Egor Tchistiakov, Deputy Head of Software Department, about life behind the games:

"Behind every release, partnership, and milestone stands a team that turns ideas into playable worlds. In 2025, Belatra Games continued to build not only products, but a culture — one driven by creativity, energy, and shared moments beyond the screen.

Game development remained at the very heart of everything we do. Thousands of hours were spent on discussions, brainstorming sessions, concept creation, and creative debates — long before a single line of code was written. From early ideas and visual narratives to mechanics, volatility models, and sound design, every game went through multiple stages of refinement. We don’t copy existing formulas — we build original concepts, experiment with mechanics, and we create games with a clear identity and purpose."