Betfair, OpenBet reach mobile deal

(PRESS RELEASE) -- Betfair are the latest OpenBet customer to use its market-leading B2B back-end platform to manage their mobile sports-betting capabilities.

This year is already being heralded as the year that mobile gaming has finally made its mark. Recent figures show that mobile is becoming an ever more important channel within the online gaming industry as the consumer has embraced the possibilities of betting on the move. The evolution of the smartphone has paved the way for product developers to offer clients a vastly improved user experience, delivering cutting-edge technology and features such as in-play betting to customers’ mobile devices.

OpenBet enables operators to choose their preferred mobile partner and seamlessly integrate a bespoke front-end / back-end solution to deliver a powerful mobile experience to the end user. OpenBet’s back-end B2B platform with its one wallet solution gives a single view of each customer and their betting activity through their preferred channel. This functionality gives operators the ability to manage liabilities more effectively, target marketing and promotional activity in mobile gaming and ensure jurisdictional obligations are upheld.

The addition of Betfair to OpenBet’s growing roster of mobile sportsbook customers, which includes Paddy Power, William Hill, Ladbrokes, Sky Bet and Centrebet, is further testament to OpenBet and its high quality of service.

David Loveday, Chief Executive of OpenBet, comments; “The advent of more sophisticated mobile internet devices is a very important development for our customers and we embrace this progression to yet another channel. We are constantly working in close collaboration with our customers, ensuring that we are flexible and open to new ideas that push the boundaries of what we can offer from our market-leading platform.”

Richard Hewitt, Head of Mobile Product at Betfair, added; “We look forward to further developing a good working relationship with OpenBet. Betfair pioneered betting on mobile devices and, as the channel becomes more sophisticated, we are confident we have an engaging and user-friendly offering that will appeal to our players.”