BetMGM and Denver Broncos agree to sports betting deal

9 July 2020

(PRESS RELEASE) -- The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from Roar Digital, LLC – the joint venture between MGM Resorts International and GVC Holdings, announced today that they have entered into a multi-year agreement.

As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and benefits through MGM Resorts’ loyalty program, M life Rewards. The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.

“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost. “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”

The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years of age and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM’s mobile app. Additional in-stadium promotions, highlighted by BetMGM’s season-long First Possession Payoff, will be announced at a later date.

The free-to-play game will be available to Broncos fans directly on The Bronco’s official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts prizes, including trips to MGM Resorts properties nationwide.

Denver Broncos Chief Commercial Officer Mac Freeman said, “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”

BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino.

Related Links
Midnight Rose Hotel & Casino Details
MGM Resorts International Gaming Vendor Information

Featured Vendors
Slot Machines Unlimited
Texas Slots & Gaming
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Global Gaming Expo (G2E)
Players Pal
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
TribalHub
Imagine This
TribalHub
26th Annual TribalNet Conference Sept 15-18, 2025 at Grand Sierra Resort and Casino in Reno, Nevada
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Casino Network
Betson Imperial Parts & Service
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Oklahoma Indian Gaming Association (OIGA) Conference
Rymax Marketing Services, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 14-16, 2025 Tulsa, Oklahoma
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Regulatory Management Counselors, PC
Sunkist Graphics, Inc.
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Schedule Ease
Casino City Press
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
AmericanChecked
Shenzhen ZhengYuanTai Technology Co., Ltd.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors


Your Guide to 14,831 Gaming Industry Suppliers