BetMGM and Denver Broncos agree to sports betting deal

9 July 2020

(PRESS RELEASE) -- The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from Roar Digital, LLC – the joint venture between MGM Resorts International and GVC Holdings, announced today that they have entered into a multi-year agreement.

As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and benefits through MGM Resorts’ loyalty program, M life Rewards. The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.

“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost. “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”

The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years of age and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM’s mobile app. Additional in-stadium promotions, highlighted by BetMGM’s season-long First Possession Payoff, will be announced at a later date.

The free-to-play game will be available to Broncos fans directly on The Bronco’s official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts prizes, including trips to MGM Resorts properties nationwide.

Denver Broncos Chief Commercial Officer Mac Freeman said, “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”

BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino.

Related Links
MGM Resorts International Gaming Vendor Information
Entain Ownership Details
Entain Software Details
MGM Resorts International Ownership Details
Midnight Rose Hotel & Casino Details

Featured Vendors
Casino City Press
Bar Maid Corporation
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
RSA Executive Search
Gaming Tickets, Inc.
RSA Executive Search
A Boutique Search firm specializing in the Recruitment of Hospitality and Gaming Entrepreneurs
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
TOP ONE TECH LIMITED
Slot Machines Unlimited
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Betson Imperial Parts & Service
Casino Network
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
TribalHub
Broadband Hospitality
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Rymax Marketing Services, Inc.
Castle Merchandising Inc
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs


Your Guide to 15,425 Gaming Industry Suppliers