BetMGM, PointsBet fined by Ontario regulator for alleged advertising infractions

5 May 2022

(PRESS RELEASE) -- In order to protect the public interest and ensure Ontario’s igaming market operates responsibly and with integrity, the Registrar of the Alcohol and Gaming Commission of Ontario (AGCO), has served two AGCO-registered internet gaming operators with Notices of Monetary Penalty for alleged infractions of the Registrar’s Standards for Internet Gaming (the Standards), pertaining to advertising and inducements.

The Standards were put in place to protect Ontarians. They include clear restrictions on the advertising of inducements, bonuses or credits, except when they are on an operator’s site, or through direct advertising and marketing issued after receiving active player consent (Standard 2.05). Standards also require that all operator marketing, advertising and promotions must be truthful, not mislead players or misrepresent products. This includes requiring that materials not imply that chances of winning increase the more one spends (Standard 2.04).

BetMGM Canada has been served Notice of Monetary Penalties totalling $48,000 for their alleged failure to comply with Standards 2.04 and 2.05.

PointsBet Canada has been served Notice of Monetary Penalties totalling $30,000 for their alleged failure to comply with Standard 2.05.

Ontario is one of the only jurisdictions in the world to prohibit broad public advertising of bonuses and other gambling inducements.

A registered operator served with Notice of Monetary Penalty by the AGCO has the right to appeal the Registrar’s action to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTES
“The AGCO holds all registered operators to high standards of responsible gambling, player protection and game integrity, and monitors their activities to ensure they are meeting their obligations under Ontario’s Gaming Control Act and the Standards.”

Tom Mungham, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION
Contrary to Standard 2.05, BetMGM Canada posted the following alleged gambling inducements:

A “$250K Launch Party” advertisement, including a contest offer where the first-place winner gets $100K in casino bonus. The post was initially tweeted on April 4, 2022, and later, tweeted again on April 11, 2022.

A “Bellagio” advertisement, including an offer of a $10 casino bonus in return for a $25 bet. The post was initially tweeted on April 4, 2022, and later, tweeted again on April 6, 2022, and on April 8, 2022.

A “Jimi Hendrix Free Spin Friday”, including a chance to win 100 free spins in return for following the registrant’s Twitter account. The post was initially tweeted on April 8, 2022, and later tweeted again on April 8, 2022.

Contrary to Standard 2.04, BetMGM Canada posted the following:

A tweet stating that “the more money you put in per bet, the higher your chance is of winning”, tweeted on April 10, 2022.

Contrary to Standard 2.05, PointsBet Canada advertised the following alleged gambling inducements:

During the period of April 4, 2022 to April 21, 2022, posters on GO trains and in multiple products with an inducement to play for free.

During the period of April 4, 2022 to April 17, 2022,

Related Links
Ranked Online Sportsbooks
Grand River Mohawk Lands Online Gambling
Ontario Online Gambling
Alcohol and Gaming Commission of Ontario
PointsBet USA Site Details
MGM Resorts International Gaming Vendor Information

Featured Vendors
Oklahoma Indian Gaming Association (OIGA) Conference
OCR - Online Casino Reports
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Casino Network
Sunkist Graphics, Inc.
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
TribalHub
Casino Trac - Table Trac, Inc.
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino Trac - Table Trac, Inc.
CasinoTrac™ is a full CMS platform, operating in 225 locations, across 13 countries, since 1995.
Dable Advisory & Consulting Services
Betson Imperial Parts & Service
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
AmericanChecked
Indian Gaming Tradeshow & Convention
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Indian Gaming Tradeshow & Convention
The largest gathering of tribal leaders and casino executives in the United States
Top One Tech Limited
Casino Schedule Ease
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
House Tech Ads
Goldfinger Monitors
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Goldfinger Monitors
Innovative touch-screen solutions - vibrant lighting, high-def imagery, bright, bold colors
GamblersPick
Slot Machines Unlimited
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino City Press
Kallop
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Regulatory Management Counselors, PC
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients


Your Guide to 14,890 Gaming Industry Suppliers