Better Collective becomes majority owner in Mindway AI

5 January 2021

(PRESS RELEASE) -- Better Collective increases its ownership to 90% of the shares in Mindway AI that specializes in software solutions based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling. The investment supports Better Collective’s ambition to make betting more safe.

As of January 1st 2021, Better Collective has exercised its option to acquire a further 70% of the shares in Mindway AI for a total price of 17 million DKK. The acquisition follows a preliminary investment made in 2019 where Better Collective acquired 19.99% of the company for 4 million DKK. With the new investment, Better Collective now holds 90% of the shares in Mindway AI, whereas the remaining 10% is held by Kim Mouridsen, Founder of Mindway AI and Professor at Aarhus University.
CEO of Mindway AI, Rasmus Kjærgaard, who has played an instrumental part in commercializing the business during its growth phase over the last 12 months, continues in his current position. Kjærgaard joined Mindway AI in December 2019 from Danish IT company, Signaturgruppen A/S, where he spent over four years as VP of Sales. Also, Professor Kim Mouridsen stays on board in the role as Chief Scientific Officer and member of the board of the company. Mindway AI will continue to operate as a stand-alone company within the Better Collective Group.

Jesper Søgaard, CEO of Better Collective, says:
“Responsible gambling remains a strategic focus area for Better Collective where we continue to increase our efforts. We see Mindway AI’s technologies and software solutions as best-in-class and foresee the business will play an increasingly important role in the iGaming ecosystem, as responsible gambling continues to be at the very top of the industry agenda and in society as a whole. It has been impressive to follow the strong development of the company over the last year since our initial investment and I am excited to further build on the promising collaboration we have established and to find new areas where our core competencies can be crossed and utilized for the benefit of the partners and players.“

Rasmus Kjærgaard, CEO of Mindway AI, says:
“I am excited that Mindway AI now joins the Better Collective Group, an organisation that shares our purpose and values and has a genuine wish to create a safe and sustainable betting and gambling environment for players worldwide. With this investment, we now form closer ties to an organisation that has the industry network and muscles to further accelerate the development of our business. I look forward to continuing the strong growth journey Mindway AI has been on and to further expand our footprint globally.”

Related Links
Better Collective
Mindway Al

Featured Vendors
AmericanChecked
Texas Slots & Gaming
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Rymax Marketing Services, Inc.
Dable Advisory & Consulting Services
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Imagine This
GamblersPick
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Talisman Group Creators of EZ Baccarat
Shenzhen ZhengYuanTai Technology Co., Ltd.
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years Experienced Gaming Display Manufacture: Open Frame monitor, Curved Monitor, Halo Monitor
Slot Machines Unlimited
OCR - Online Casino Reports
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
House Tech Ads
Sunkist Graphics, Inc.
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Kallop
Regulatory Management Counselors, PC
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Oklahoma Indian Gaming Association (OIGA) Conference
TribalHub
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Top One Tech Limited
Casino Schedule Ease
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Casino City Press
Casino Network
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands


Your Guide to 14,906 Gaming Industry Suppliers