Borgata Exec to Oversee LV Strip Project

5 January 2006

ATLANTIC CITY – As reported by the Press of Atlantic City: "Bob Boughner was the man who brought a taste of Las Vegas to Atlantic City. Now he will take a part of Atlantic City to Las Vegas.

The Borgata Hotel Casino & Spa executive who ran Atlantic City's first Las Vegas-style megaresort will head back to Nevada to oversee a $4 billion casino-hotel development for parent company Boyd Gaming Corp, it was announced Wednesday.

Speaking on a conference call with casino analysts, Boughner said design and construction elements from Borgata will be used as a model for the proposed Las Vegas Strip project, dubbed Echelon Place.

"We are going to, as we have done with Borgata, bring the best minds and best talent and the greatest amount of discipline and control to a very large and expensive project," he said.

Boughner is renowned for his meticulousness and eye for detail. He is credited with introducing the glitz and glamour and sexiness and sophistication of Las Vegas to Atlantic City when the resort was lumbering along as a second-rate, daytripper market dominated by aging, penny-pinching gamblers.

"We will miss him," New Jersey Casino Control Commission Chair Linda M. Kassekert said. "He was a real visionary coming to Atlantic City. He changed the atmosphere here by bringing in a wealthier and younger crowd."

Larry Mullin, Borgata's No. 2 man under Boughner, will now oversee the billion-dollar casino as its new president. Mullin said under his leadership there will be no deviation from Borgata's Boughner-inspired business strategy of focusing on hipper, cutting-edge entertainment and upscale gamblers.

"The plan here is not something that just came about. This has been a well thought out and well-executed property since we began operating," Mullin said.

Mullin noted that Boughner's "handprints are all over the property," but he mainly attributed Borgata's success to its 5,000 employees.

A 20-year veteran of the casino industry, Mullin, 43, began his career as a promotions-booth clerk at Harrah's Atlantic City. He later jumped to Donald Trump's casinos and rose through the executive ranks, eventually becoming president of Trump Plaza Hotel and Casino and then chief operating officer of Trump Marina Hotel Casino.

Mullin left Trump to become executive vice president of marketing at Borgata in 2002, just months before the casino's grand opening in July 2003. In 2004, he was promoted to executive vice president and chief operating officer, making him Borgata's second-in-command.

As the new president, Mullin takes over at a time when Borgata is building a $525 million expansion. The first phase, opening this spring, includes new casino space, retail shops and trendy restaurants. Construction began Wednesday on a second phase that will add an 800-room hotel tower set to open in late 2007.

Boughner, Borgata's chief executive officer, will continue to supervise the first phase of the casino's expansion. In Las Vegas, he will take the new title of president and CEO of Echelon Resorts, a Boyd Gaming subsidiary that will develop Echelon Place.

The massive complex is scheduled to open in 2010 and will replace the aging Stardust Resort & Casino, which will be torn down. It will feature four hotels with 5,300 guest rooms, 140,000 square feet of casino space and an array of retail and entertainment attractions.

Elements of Borgata will be incorporated in Echelon Place.

Boughner drew parallels between Borgata's development and possible risks shadowing Boyd's new megaproject.

"I'm reminded of a time about five years ago," Boughner said. "We were gearing up for the development of Borgata. There was some skepticism about the capacity of the Atlantic City market to grow, the dilution that would occur in the marketplace and how a new property in the market would work."

Despite lingering doubts about its success when it opened, Borgata was an overnight sensation and quickly rose to become Atlantic City's dominant casino. In the third quarter of 2005, Borgata's gross operating profit rose nearly 17 percent to an industry-leading


Related Links
Boyd Gaming Corporation Gaming Vendor Information
Resorts World Las Vegas Details


copyrighted material written for and appeared exclusively in The Press of Atlantic City
Featured Vendors
Kallop
Oklahoma Indian Gaming Association (OIGA) Conference
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
TOP ONE TECH LIMITED
AmericanChecked
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Slot Machines Unlimited
TribalHub
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TribalHub
23rd Annual TribalNet Conference Sept 12-15, 2022 Grand Sierra Resort & Casino in Reno, NV
Betson Imperial Parts & Service
TDN Money Systems
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Casino Network
Rymax Marketing Services, Inc.
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Talisman Group Creators of EZ Baccarat
Imagine This
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Casino Schedule Ease
Casino City Press
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Sunkist Graphics, Inc.
Plastic Card ID
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!


Your Guide to 15,505 Gaming Industry Suppliers