Boyd Gaming launches new mobile applications

30 November 2010

LAS VEGAS, Nevada -- Boyd Gaming Corp. has launched new applications for a series of smart phones and tablet computers in an effort to give its customers a more personalized gaming and hotel experience.

The free applications for Android, iPhones and the iPad, known as B Connected Mobile, provide up-to-the-minute offers and information directly to a customer's device.

A BlackBerry version is in development and will be released in the first quarter of 2011, a company executive said.

Brian Best, Boyd's corporate director for e-commerce, said applications would be developed for other tablets, but the company chose to release an application specific to the iPad because of consumer demand.

He described the applications as an extension of B Connected online or its player's club gaming rewards program.

B Connected already has close to 500,000 registered users, the company said. The Las Vegas-based company operates 16 gaming properties in Nevada and five other states, but only 13 of them are included in the mobile project.

"This is a personalized version of our website," Best said. "It offers our customers the opportunity to view their up-to-the-minute point balances, receive exclusive offers, make transactions and receive personalized messages."

He said the applications were available to everyone, but added that being a member of B Connected unlocks all the personalized features, including booking hotel rooms and restaurant reservations. Boyd Gaming, for example, used the mobile applications to offer a Cyber Monday sale of 50 percent off on all rooms.

"For us it is another way for us to communicate with our customers," Best said. "Some customers prefer direct mail, while others prefer our website or messages by text or e-mail. We want the customer to choose the vehicle they want to be connected with."

The applications also offer Locate Me, a service that provides real-time information updates when a customer arrives at a property; and Slot Search, a tool that helps customers find their favorite machines on a casino floor.

But they don't allow customers to place wagers or play free casino-style games on their mobile phones or tablet computers.

"There are no current plans to make it a gaming product," Boyd Gaming spokesman David Strow said.

Boyd Gaming shares gained 10 cents, or 1.12 percent, to close Monday at $9.06 on the New York Stock Exchange.

Related Links
Nevada Online Gambling
Boyd Gaming Gaming Vendor Information


Copyright GamingWire. All rights reserved.
Featured Vendors
TribalHub
Regulatory Management Counselors, PC
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Dable Advisory & Consulting Services
Slot Machines Unlimited
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Shenzhen ZhengYuanTai Technology Co., Ltd.
Casino Network
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
OCR - Online Casino Reports
Betson Imperial Parts & Service
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Top One Tech Limited
Talisman Group Creators of EZ Baccarat
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
GamblersPick
Casino Schedule Ease
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
AmericanChecked
Sunkist Graphics, Inc.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Oklahoma Indian Gaming Association (OIGA) Conference
Texas Slots & Gaming
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Imagine This
House Tech Ads
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Casino City Press
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.


Your Guide to 14,910 Gaming Industry Suppliers