Boyd Gaming launches new mobile applications

30 November 2010

LAS VEGAS, Nevada -- Boyd Gaming Corp. has launched new applications for a series of smart phones and tablet computers in an effort to give its customers a more personalized gaming and hotel experience.

The free applications for Android, iPhones and the iPad, known as B Connected Mobile, provide up-to-the-minute offers and information directly to a customer's device.

A BlackBerry version is in development and will be released in the first quarter of 2011, a company executive said.

Brian Best, Boyd's corporate director for e-commerce, said applications would be developed for other tablets, but the company chose to release an application specific to the iPad because of consumer demand.

He described the applications as an extension of B Connected online or its player's club gaming rewards program.

B Connected already has close to 500,000 registered users, the company said. The Las Vegas-based company operates 16 gaming properties in Nevada and five other states, but only 13 of them are included in the mobile project.

"This is a personalized version of our website," Best said. "It offers our customers the opportunity to view their up-to-the-minute point balances, receive exclusive offers, make transactions and receive personalized messages."

He said the applications were available to everyone, but added that being a member of B Connected unlocks all the personalized features, including booking hotel rooms and restaurant reservations. Boyd Gaming, for example, used the mobile applications to offer a Cyber Monday sale of 50 percent off on all rooms.

"For us it is another way for us to communicate with our customers," Best said. "Some customers prefer direct mail, while others prefer our website or messages by text or e-mail. We want the customer to choose the vehicle they want to be connected with."

The applications also offer Locate Me, a service that provides real-time information updates when a customer arrives at a property; and Slot Search, a tool that helps customers find their favorite machines on a casino floor.

But they don't allow customers to place wagers or play free casino-style games on their mobile phones or tablet computers.

"There are no current plans to make it a gaming product," Boyd Gaming spokesman David Strow said.

Boyd Gaming shares gained 10 cents, or 1.12 percent, to close Monday at $9.06 on the New York Stock Exchange.

Related Links
Boyd Gaming Corporation Gaming Vendor Information
Nevada Gambling


Copyright GamingWire. All rights reserved.
Featured Vendors
Talisman Group Creators of EZ Baccarat
Casino Schedule Ease
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Kallop
AmericanChecked
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
TribalHub
Rymax Marketing Services, Inc.
TribalHub
23rd Annual TribalNet Conference Sept 12-15, 2022 Grand Sierra Resort & Casino in Reno, NV
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino City Press
TOP ONE TECH LIMITED
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Sunkist Graphics, Inc.
Casino Network
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Betson Imperial Parts & Service
Slot Machines Unlimited
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Oklahoma Indian Gaming Association (OIGA) Conference
Plastic Card ID
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!
TDN Money Systems
Imagine This
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!


Your Guide to 15,505 Gaming Industry Suppliers