Boyd Gaming launches new mobile applications

30 November 2010

LAS VEGAS, Nevada -- Boyd Gaming Corp. has launched new applications for a series of smart phones and tablet computers in an effort to give its customers a more personalized gaming and hotel experience.

The free applications for Android, iPhones and the iPad, known as B Connected Mobile, provide up-to-the-minute offers and information directly to a customer's device.

A BlackBerry version is in development and will be released in the first quarter of 2011, a company executive said.

Brian Best, Boyd's corporate director for e-commerce, said applications would be developed for other tablets, but the company chose to release an application specific to the iPad because of consumer demand.

He described the applications as an extension of B Connected online or its player's club gaming rewards program.

B Connected already has close to 500,000 registered users, the company said. The Las Vegas-based company operates 16 gaming properties in Nevada and five other states, but only 13 of them are included in the mobile project.

"This is a personalized version of our website," Best said. "It offers our customers the opportunity to view their up-to-the-minute point balances, receive exclusive offers, make transactions and receive personalized messages."

He said the applications were available to everyone, but added that being a member of B Connected unlocks all the personalized features, including booking hotel rooms and restaurant reservations. Boyd Gaming, for example, used the mobile applications to offer a Cyber Monday sale of 50 percent off on all rooms.

"For us it is another way for us to communicate with our customers," Best said. "Some customers prefer direct mail, while others prefer our website or messages by text or e-mail. We want the customer to choose the vehicle they want to be connected with."

The applications also offer Locate Me, a service that provides real-time information updates when a customer arrives at a property; and Slot Search, a tool that helps customers find their favorite machines on a casino floor.

But they don't allow customers to place wagers or play free casino-style games on their mobile phones or tablet computers.

"There are no current plans to make it a gaming product," Boyd Gaming spokesman David Strow said.

Boyd Gaming shares gained 10 cents, or 1.12 percent, to close Monday at $9.06 on the New York Stock Exchange.

Related Links
Nevada Online Gambling
Boyd Gaming Gaming Vendor Information


Copyright GamingWire. All rights reserved.
Featured Vendors
Oklahoma Indian Gaming Association (OIGA) Conference
Regulatory Management Counselors, PC
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 14-16, 2025 Oklahoma City
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Slot Machines Unlimited
Casino Network
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Sunkist Graphics, Inc.
TribalHub
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
TribalHub
26th Annual TribalNet Conference Sept 15-18, 2025 at Grand Sierra Resort and Casino in Reno, Nevada
REDW Business & Financial Resources, LLC
Imagine This
REDW Business & Financial Resources, LLC
Improve Your Odds of Success: Trust in REDW’s Tribal Casino Operations & Audit Experts!
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Texas Slots & Gaming
Casino City Press
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Betson Imperial Parts & Service
Concept 3, LLC
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Concept 3, LLC
Custom Creations, Unmatched Value – Elevating Brands with Quality & Savings Since 2004
Prezzee
Rymax Marketing Services, Inc.
Prezzee
Prezzee provides digital gift cards from top brands to reward loyal guests and employees.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino Schedule Ease
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts


Your Guide to 14,987 Gaming Industry Suppliers