Boyd Offers NASCAR Opportunity

29 September 2005

LAS VEGAS – (PRESS RELEASE) -- Boyd Gaming Corporation (NYSE: BYD) announced an exciting promotion with Coca-Cola and Memphis Motorsports Park to give race fans a unique chance to experience one of the most memorable NASCAR weekends ever with their ride-along "Race Day Give-A-Way" promotion. The special promotion offers fans more than just a chance to experience the thrills of a race-day weekend, but actually lets one lucky pair experience the pulse-pounding excitement of NASCAR trackside with one of the Coca-Cola Racing Family drivers.

"We're pleased to be partnering with Coca-Cola to promote the upcoming Busch Series Sam's Town 250 race on October 22nd," says Dan Stark, Director of Marketing for Boyd Gaming Corporation. "This grand prize package isn't just a trackside meet-and-greet. It's truly a one-of-a-kind NASCAR experience that racing fans can look for in select retail outlets throughout the Mid-South."

The grand prize "Race Day Give-A-Way" includes a five-day, four-night trip to the Atlanta Motor Speedway and tickets to attend the NASCAR Busch and Nextel Cup Series races (October 29th & 30th). The racing action will be topped-off with an adrenaline rising ride-along with one of the Coca-Cola Racing Family drivers at the track on Thursday, October 27th. The accompanying guest of the winner will also ride around the track with a Richard Petty Driving Experience instructor. The special VIP package includes airfare for two, hotel accommodations, and $1,000 in spending money.

Now through the October 8th drawing at Sam's Town Tunica, entrants may obtain an entry form available by visiting the Prime Rewards Center on-site at the property. Participants can also earn an additional entry in the "Race Day Give-A-Way" promotion for every 50 points they earn inserting their Sam's Town Prime Rewards player's card into slot readers or presenting their card at table games. Participants can also earn points with their player's cards at the slots or video poker or table games (Poker room and live Keno play are excluded from earning additional entries).

On October 8th there will be two drawings at 8:00 p.m. and 10:00 p.m. to reveal the grand prize winner. Five runner-up winners will receive a combination of either special NASCAR racing gift bags including autographed leather Coca-Cola Racing jackets, T-shirts, and a selection of other racing memorabilia as well as tickets to the upcoming Busch Series Sam's Town 250 race at Memphis Motorsports Park. One second-place winner will receive a trip for two to Atlanta, including coach-class airline tickets, hotel, two invitations to the Coca-Cola Racing Family Reunion 2005, two weekend race tickets, track-side hospitality passes, $300 in cash, and Coca-Cola Racing Family souvenirs.

All drawing winners will be announced over the public address system at Sam's Town Tunica and must be present at the property. There will be a two-minute window for winners to claim their prize after their names are called. Winning entrants must each choose from one of three envelopes during each round and receive the prize enclosed in the envelope. All entrants must be at least twenty-one years of age or older.

In tandem with the "Race Day Give-A-Way" promotion, racing fans can also look for the special Coca-Cola neckring advertising pieces which contain a $10-off adult admission to the October 22nd Sam's Town 250 at Memphis Motorsports Park, a coupon redeemable for a free Sam's Town T-shirt, and a 2-for-1 meal deal at Sam's Town's Great Buffet featuring Corky's Ribs and BBQ.


Related Links
Boyd Gaming Corporation Gaming Vendor Information
Sam's Town Tunica Hotel & Gambling Hall Details

Featured Vendors
Casino Network
Broadband Hospitality
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Casino Schedule Ease
Casino City Press
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Imagine This
Kallop
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
TOP ONE TECH LIMITED
Rymax Marketing Services, Inc.
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Global Gaming Expo (G2E)
Betson Imperial Parts & Service
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
AmericanChecked
Slot Machines Unlimited
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
.Dot-iGaming.com
Talisman Group Creators of EZ Baccarat
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Sunkist Graphics, Inc.
TDN Money Systems
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Oklahoma Indian Gaming Association (OIGA) Conference
Plastic Card ID
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!


Your Guide to 15,355 Gaming Industry Suppliers