Btobet appoints Malte Hegeler to Products Vice President

15 December 2022

(PRESS RELEASE) -- NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions.

His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

"We are thrilled to add Malte to our senior management team,” said Dima Reiderman, BtoBet’s Managing Director. “As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

“BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions,” said Hegeler. “Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

Related Links
BtoBet
IMG Arena (Media) Gaming Vendor Information
NeoGames S.A.
Neo Group

Featured Vendors
Prezzee
Concept 3, LLC
Prezzee
Prezzee provides digital gift cards from top brands to reward loyal guests and employees.
Concept 3, LLC
Custom Creations, Unmatched Value – Elevating Brands with Quality & Savings Since 2004
TribalHub
Players Pal
TribalHub
26th Annual TribalNet Conference Sept 15-18, 2025 at Grand Sierra Resort and Casino in Reno, Nevada
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
REDW Business & Financial Resources, LLC
Texas Slots & Gaming
REDW Business & Financial Resources, LLC
Improve Your Odds of Success: Trust in REDW’s Tribal Casino Operations & Audit Experts!
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Sunkist Graphics, Inc.
Imagine This
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Rymax Marketing Services, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 14-16, 2025 Oklahoma City
Slot Machines Unlimited
Betson Imperial Parts & Service
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Casino City Press
Casino Network
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Regulatory Management Counselors, PC
Casino Schedule Ease
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts


Your Guide to 14,963 Gaming Industry Suppliers