Buffalo Raceway and Horsepower Sign License Agreement

7 December 2004

HAMBURG, New York -- (PRESS RELEASE) -- Sungold International Holdings Corp. ("Sungold") (OTCBB:) - Sungold International Holdings Corp. (the "Company") announced today that its wholly owned subsidiary Horsepower® Broadcasting Network (HBN) International Ltd. ("HBN") and Buffalo Trotting Association, operating under Buffalo Raceway have entered into a five year Horsepower® Authorized Racetrack Affiliate license agreement (A.R.A.).

Buffalo Raceway, located in the Buffalo suburb of Hamburg, New York, has conducted live harness racing in an uninterrupted fashion since 1942 and over the years has been the host to many of the sports top equine stars, including two of harness racing's greatest pacers of all time, Bret Hanover in 1966 and Albatross in 1972. Currently the 1/2-mile track is open year round offering a platform of both live and simulcast racing schedules and they contribute to a $2.7 billion horse race wagering industry in the state of New York as per fiscal 2003. Additionally New York State had another $5.8 billion in total lottery revenue and $410 million in charitable gaming for the same fiscal year. Simon Crawford, General Manager of Buffalo Raceway is a strong proponent for the Horsepower® virtual racing product, and believes that it will not only offer more continuous action for the Buffalo tracks' bettors, but Horsepower's attraction of providing a regular multi-million dollar jackpot will help to attract new patrons to the facility as well.

Horsepower® is a real time, progressive, pari-mutuel racing system that has been custom developed for racing and extensively tested to exceed international standards. Horsepower® is available exclusively to approved licensed racetracks and their licensed off-track betting facilities. HBN is mandated to market pari-mutuel wagering, on racing of all breeds and to aggressively market the Horsepower® brand to increase attendance, wagering and purses at all member tracks. The Horsepower® Quick6® World Pool and the Horsepower® Pick1 random win bets are sold simultaneously at multiple racetracks in strips of ten races to bettors utilizing the tracks' existing tote machines. The Horsepower® virtual races and the Horsepower® $million+ Quick 6® rolling live jackpots are displayed on existing monitors between live races. The Horsepower® Quick6® World Pool bet is a live, progressive, pari-mutuel wager with random odds tested to be approximately 2.1 million to one for the lucky fan picking the first six of fourteen virtual horses in exact order of finish in any Horsepower® virtual race. The Horsepower® system operates in real time, 24x7, on a secure and fully scaleable Sun Microsystems and Cisco environment. Horsepower® may be viewed for fun at www.horsepowerworldpool.com.

Visit the Sungold International Holdings Corp. website at: www.sungoldintl.com. Sungold® is a fully reporting public corporation trading as SGIHF-OTC. Since the A.R.A. program was introduced in October of 2003 at Santa Anita Park, on the occasion of the Breeders' Cup, HBN has received extensive interest from potential A.R.A.'s both in North America and Internationally. In 2004 HBN is accepting A.R.A. applications from licensed racetracks in North America and the Caribbean. Horsepower® wagering at Buffalo Raceway is subject to pari- mutuel approval and a successful HBN technical racetrack evaluation that is approved by both Buffalo Raceway and HBN.


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